Around this time of the year, we are bombarded with reminders to prepare New Year’s resolutions. Many of us dutifully scribble down five or six resolutions, and by Jan. 3, have already buried them among the papers on our desks…
Category: Marketing
Communicate your Benefits in “Plain Speak”
Successful communication is not about doing more. It’s about maximizing what you are already doing. Here’s an example: Take a look at your website and your brochure. Ask yourself “Will readers immediately understand what I do?” and “Does my website…
How to get more love out of your social media marketing
Chances are you’ve seen a celebrity or public figure singing the praises of a certain product, only to be followed by a #sp or #spon. The rise in popularity of Facebook, Twitter, Instagram and Snapchat have changed the way brands…
Social media lessons from The Bachelorette
Whether you love it, or love to hate it, The Bachelorette is one of the most successful reality series on TV. But perhaps the only thing more entertaining than the on-screen drama is the social media drama that seems to…
Pokémon Go marketing lessons: You gotta catch ‘em all
Pokémon Go is less than a month old, and there’s almost no chance you haven’t heard about it. The game became an overnight sensation, quickly topping Twitter’s daily users and grabbing at Facebook’s engagement. Some millennials have been calling it…
Using consistency to break through to your target audiences
When you communicate what you do and how you do it, how consistent is your messaging? When you describe your business – and the benefits you provide your customers – do you say the same thing every time? Is your…