It has never been more challenging to be a consumer than it is in 2016.
Today’s channels of communications are so numerous and pervasive that they have become annoying. Your content now competes with about 30 trillion other indexed pages on the Internet. Throw in e-mail, social media, robo-calls, and more cable channels than one can remember (all supported by more television commercials than one can absorb) and you get the picture.
The sheer volume of communications has reached point of communications overkill.
Which brings us to simplicity.
KISS still works
We’ve all heard the “Keep It Simple, Stupid” rule throughout our business careers.
That we remember KISS is a direct reflection of its simplicity. In fact, it may work even better today because of the multiplicity of communications messages that bombard us daily.
It takes seven impressions before your message begins to stick
Marketing research studies underscore the importance of redundancy. A general rule of thumb is that it requires seven impressions before your message actually begins to make an impression on a consumer.
With that in mind, one of our tenets at Wellons Communications is “tell ’em what you are going to tell ’em … and tell ’em again and again.”
That’s not necessarily an original idea (there are scant few original ideas). It’s an idea borrowed from one of the pioneers of modern marketing, William Wrigley Jr., who built one of the most successful enterprises in American business history by adhering to the maxim “Tell ’em quick and tell ’em often.”
So, what happens when you combine simplicity with consistency?
When you keep your message simple and consistent, you can break through the clutter. It’s an approach that has been effective for our clients. And it’s a simple approach that can work for your business, as well.
Simply give me a call at 407-339-0879 or e-mail me at firstname.lastname@example.org. Share what kind of marketing challenge you are facing and allow us to come up with an affordable, simple solution that can help you sell your product or service.