As Q2 winds down, we’re just about halfway through 2025 (believe it or not!). As we head into the second half of the year, we’re looking back on all the goals we set when the year was young. As an…
News
When it comes to media relations, think local
News media have undergone enormous changes in the 21st century, thanks to the omnipresence of the internet and digital communications. Getting a significant media relations “hit” on the internet can generate worldwide coverage. But those kinds of hits are rare…
Put the calendar to work for your marketing plan
Putting together the year’s marketing plan is always a challenge. Planning ahead requires knowledge, insight, foresight, and the ability to know how to capitalize on the strength of your product or service, the weaknesses of your competitors, what’s going on…
Let’s talk about media relations that helps you sell
In today’s increasingly complex communications world, marketing “success” is often sought via a dizzying array of digital-related approaches that are measured by mystifying metrics. When you hear terms like “engagement zones,” “SERP” (search engine results page), “landing page visibility” and…
Crisis communications: Three phone calls to make after a business crisis
We say it a lot at Wellons Communications: No one likes to think about their worst day at work. Even so, at some point in your business career, you’re going need crisis communications. It might be something as small as…
Best practices for working with a social media agency
In today’s digital world, a strong social media presence is essential for many businesses looking to grow their brand and connect with customers. However, managing social media effectively takes time, expertise and consistency. That’s where a social media agency comes…