News media have undergone enormous changes in the 21st century, thanks to the omnipresence of the internet and digital communications. Getting a significant media relations “hit” on the internet can generate worldwide coverage. But those kinds of hits are rare…
Putting together the year’s marketing plan is always a challenge. Planning ahead requires knowledge, insight, foresight, and the ability to know how to capitalize on the strength of your product or service, the weaknesses of your competitors, what’s going on…
In today’s increasingly complex communications world, marketing “success” is often sought via a dizzying array of digital-related approaches that are measured by mystifying metrics. When you hear terms like “engagement zones,” “SERP” (search engine results page), “landing page visibility” and…
We say it a lot at Wellons Communications: No one likes to think about their worst day at work. Even so, at some point in your business career, you’re going need crisis communications. It might be something as small as…
In today’s digital world, a strong social media presence is essential for many businesses looking to grow their brand and connect with customers. However, managing social media effectively takes time, expertise and consistency. That’s where a social media agency comes…
When you begin to onboard a PR agency, it’s a new start and a chance to introduce a group of expert communicators to your team. At Wellons Communications, we are fortunate to have several new starts every year. They arrive…