The new year is just around the corner. You are likely at the point of wrapping up your marketing plan…and budget…for 2023. Before you finalize your 2023 marketing plan, however, ask yourself four important questions: Is the marketing plan delivering…
Category: Media Relations
How to hire a PR firm
Public relations firms do their best to improve the overall business objectives of their clients. The positive performance of clients, after all, is the only business measurement that really counts. How often, however, do clients share necessary information with their…
Lean on public relations strategies to accelerate your post-COVID marketing
As 2021 draws to a close, we appear to be slowly turning the corner in battling the COVID threat. While we are not yet over the hump in creating the herd immunity necessary to return to life as we knew…
Are you relevant to your audience?
Take a glance at what kind of information you have available on your website and ask yourself, “How important is this information to the folks we’re trying to reach? Is it worth their time? And how does it reflect on…
Media relations storylines: Think beyond yourself and your business
This may be hard for some business owners to accept, but media relations storylines are not about your business. It’s about the story, and it’s about the angle the reporter wants to cover that would benefit the readers or viewers…
Cut through the clutter and make your voice heard
As we head toward the rest of 2020, the challenge of effectively projecting your message — and unique characteristics — to your target audiences is going to be increasingly difficult. Media will remain neck-deep in coverage of the presidential race,…