When your agency crafts a social media strategy that gives you a great ROI, it’s amazing. When they knock it out of the park with a huge media hit, it’s impressive. When they execute on an email campaign that boosts…
Author: admin
Lean on simple messaging and graphics to tell your reopening story
What’s the best way to re-establish commerce as we knew it before the onset of COVID-19? Truth be told, no one has all the answers. And, there is no “one size fits all”. Whatever approach you adopt for reopening must…
Reopening communication tips for businesses after coronavirus
As the COVID-19 pandemic was making headlines earlier this year and businesses began to close, there were many questions as to how businesses should communicate to customers. Now, as states across the country slowly begin to open up again, there…
Cut through the clutter and make your voice heard
As we head toward the rest of 2020, the challenge of effectively projecting your message — and unique characteristics — to your target audiences is going to be increasingly difficult. Media will remain neck-deep in coverage of the presidential race,…
How to prepare for media interest now
A great TV story about your business’s latest charity effort runs on the 10 p.m. news. The local business journal publishes a feature on your growth strategy. The trade publication your partners read runs an item on your latest product.…
The power of storytelling in businesses
One of the most powerful tools in your marketing arsenal is also one of the simplest to develop and put to work for you. It’s storytelling—the art of sharing your story and explaining how your business or service helps customers.…