It seems like every year, the holidays creep closer and closer up the calendar. You may have even walked into a big box store recently to be greeted by a display of trees and lights—all before Halloween. But whatever your…
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Use visual storytelling to make your message stand out
The competition for your attention has never been so fierce. From the time your alarm goes off and you check the news to the moment you check tomorrow’s weather and click the television remote before going to sleep, you are…
Tips for starting an influencer marketing program
You’ve probably heard of influencer marketing before. Maybe the term brings to mind visions of Kylie Jenner sharing a product she loves on Instagram, and it seems out of reach for your business. But to be honest, that’s just not…
How PR can help you get ahead in today’s E-commerce marketing environment
The shift toward an E-economy arrived with bewildering speed during the past decade. While it did not catch businesses off guard, E-marketing surprised many with the speed by which it overtook traditional marketing processes. Now, with the entrenched presence of…
How to get started with Facebook and Instagram ads
Maybe you’ve been there. You’re posting and posting great content for your business, and yet you still see your post reach hovering in the same sad range. You’ve heard about social media ads, and you’ve even started researching how to…
Why COVID-19 could be your opportunity for media coverage
We’re all numbed by the overwhelming amount of information doled out daily by public health officials, governmental officials and other well-meaning organizations. Wear masks. Keep your distance. Wash your hands. It’s a mantra we have heard—and lived—daily since COVID began…