“Often, as classic marketers, we think there is only one way to do things. Now, out of necessity, we are discovering there are new ways to get the job done.” – Rand Harbert, Chief Marketing Officer, State Farm Insurance Changes…
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The public relations power of your employees
What if you could multiply the number of messengers that could tell your story? What if you had a team other than your sales or marketing departments who can share your story with passion, conviction and, with guidance, accuracy? The…
Earned media versus advertising: There’s room for both
It’s a century-old adage: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – Department store mogul John Wanamaker Advertising is, indeed, costly. Even so, it remains the bedrock for most marketers…
What does your online presence say about you?
Think about the last time you took a close look at your business’ website – a really close look. Is all the information on the site accurate? Is it relevant? Is it easily understandable? Is it populated with outdated information?…
The shift to digital – and how it affects your PR program
In just a little more than two decades, how we transmit news – and how we absorb news – has been completely transformed, thanks to the rapid onset of the internet and social media. The transition of news to digital…
Making marketing changes in a tough business environment
The new year is just around the corner. You are likely at the point of wrapping up your marketing plan…and budget…for 2023. Before you finalize your 2023 marketing plan, however, ask yourself four important questions: Is the marketing plan delivering…