In just a little more than two decades, how we transmit news – and how we absorb news – has been completely transformed, thanks to the rapid onset of the internet and social media. The transition of news to digital…
Author: admin
Making marketing changes in a tough business environment
The new year is just around the corner. You are likely at the point of wrapping up your marketing plan…and budget…for 2023. Before you finalize your 2023 marketing plan, however, ask yourself four important questions: Is the marketing plan delivering…
What’s your plan for dealing with unforeseen circumstances in business?
What’s your plan when a business problem pops up that is totally unforeseen? What’s your order of response to an event that is unanticipated, troublesome, and not even your fault? Who steps up to represent your organization? Who determines how…
Use video to spice up your communications
Looking for an inexpensive way to get an edge on your competitors or gain a powerful new connection with your target market? Consider these observations about video marketing and think, for a moment, how this relates to your marketing and…
How to hire a PR firm
Public relations firms do their best to improve the overall business objectives of their clients. The positive performance of clients, after all, is the only business measurement that really counts. How often, however, do clients share necessary information with their…
How up-to-date is your crisis communications plan?
If you run your own business—or oversee a significant operation of someone else’s business—you are always conscious that you are only one mishap away from an incident that could derail all the hard work you have put into establishing the…