If you have a business, chances are you realize the value of social media. (If not, there are so many reasons you should consider it!) Creating content for a business page, however, is vastly different from updating and maintaining a…
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Beyond the elevator speech: Five questions you need to answer for your business
We’ve all heard the importance of having an “elevator speech” that tells your audience what you do and how important your product or service is to them. We at Wellons Communications agree with the idea of a short, punchy message.…
5 things you need to know before hiring an agency
At Wellons Communications, we’ve seen how much of a difference hiring an agency can make for a business. We’ve seen the power of a national PR placement in getting a client noticed by buyers in their industry. We’ve seen how…
Why you need to say “Thank You” to your clients
There is no better time to express your gratitude for the business of your clients than to simply wish them well for the holidays. Yet, surprisingly, sending a simple and direct message to your clients to let them know that…
Bring your story to life with visuals
People often think of public relations and journalism in terms of the written word. Mention “public relations” and people immediately think of “press releases.” Say “journalism” and people connect it with “stories.” Both perceptions are only the tip of the…
Why you need to keep your PR plan fresh and flexible
Let’s start with an assumption we can all agree upon. You must have a plan to succeed in business. If you don’t know what you want to accomplish, you will never arrive at your destination. It’s no different in public…