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Best practices for working with a social media agency

Best practices for working with a social media agency

In today’s digital world, a strong social media presence is essential for many businesses looking to grow their brand and connect with customers. However, managing social media effectively takes time, expertise and consistency. That’s where a social media agency comes…

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How to onboard a PR Agency: Wellons' approach new assignments

How to onboard a PR Agency: Wellons' approach new assignments

When you begin to onboard a PR agency, it’s a new start and a chance to introduce a group of expert communicators to your team. At Wellons Communications, we are fortunate to have several new starts every year. They arrive…

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What to look for in a social media agency

What to look for in a social media agency

Social media has become an integral part of business…and life in general. Not only is it all but necessary for growing your brand, it can be a great way to reach your audience and gain valuable insights. A good social…

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How blogs can improve your marketing message

How blogs can improve your marketing message

Every business head likes a marketing tool that doesn’t cost anything and can reach virtually all one’s target audiences with an unfiltered message. That tool already exists — blogs.  And most businesses already maintain a blog on their website. According…

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Let research guide your marketing and PR

Let research guide your marketing and PR

Marketing and the maritime industry share an important planning characteristic that will never change. It is the need for sound navigation — the art of determining where you want to go, then finding your way and getting to where you…

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Influencer Public Relations: Influencing the Influencers

Influencer Public Relations: Influencing the Influencers

With publicity, you beat your own drum. You seek recognition from media outlets with coverage providing you with a powerful means of reaching audiences with a message about your product or service. That’s where influencer public relations comes in. Media,…

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