Public relations firms do their best to improve the overall business objectives of their clients. The positive performance of clients, after all, is the only business measurement that really counts. How often, however, do clients share necessary information with their…
Category: Blog
How up-to-date is your crisis communications plan?
If you run your own business—or oversee a significant operation of someone else’s business—you are always conscious that you are only one mishap away from an incident that could derail all the hard work you have put into establishing the…
Is public relations part of your 2022 marketing plan?
Chances are your marketing plan for the upcoming year is already set in stone. Your marketing objectives have been established, marketing strategies agreed upon, tactics identified and budgets confirmed. Right? Do you even have a marketing plan? Surprisingly, almost 25…
Lean on public relations strategies to accelerate your post-COVID marketing
As 2021 draws to a close, we appear to be slowly turning the corner in battling the COVID threat. While we are not yet over the hump in creating the herd immunity necessary to return to life as we knew…
Bios: Are you telling YOUR story on your website?
How often do you look at your website from your customer’s point of view? Marketers generally blast away with all the unique selling propositions that distinguish their product or service. They often focus entirely on telling their customers why their…
Are you relevant to your audience?
Take a glance at what kind of information you have available on your website and ask yourself, “How important is this information to the folks we’re trying to reach? Is it worth their time? And how does it reflect on…