Santa needs PR? “C’mon,” you scoff. “Santa needs PR like I need a hole in the head.” But, when you step back and think more about it, even Santa has a genuine need for public relations assistance, just like your…
Category: blog
How to get the most out of your elevator speech
Quick! When someone asks you “What do you do?”, what’s your answer? Do you tell the questioner, in a single sentence, what you do – or do you focus on the benefits you provide your clients? Are you able to…
Four things you need when distributing your company’s news
Suppose you tweaked your product or service so it made you the leader in your particular industry…and no one heard the news. Suppose you landed a huge client that elevated your position to a leader in your field…but couldn’t get the…
Communications is a two-way street…starting with listening
One of the traits of successful business people is their ability to communicate. Successful businesses center around great ideas, augmented by the ability of their leaders to clearly and persuasively convey why their product or service is important for their…
How to make the most of your next media event
At Wellons Communications, we’ve worked our share of media events, from restaurant openings with big celebrities to most recently, Altamonte Springs’ Red Hot & Boom. Here are some of our tips to help your next event go off without a…
How PR can help you capitalize on unexpected opportunities
Unexpected marketing opportunities are akin to natural disasters like earthquakes, hurricanes, and cold weather events. You know they are coming, but they are impossible to predict when and where they will happen. So, how do you forecast unexpected opportunities? How…