Suppose you tweaked your product or service so it made you the leader in your particular industry…and no one heard the news. Suppose you landed a huge client that elevated your position to a leader in your field…but couldn’t get the…
Category: blog
Communications is a two-way street…starting with listening
One of the traits of successful business people is their ability to communicate. Successful businesses center around great ideas, augmented by the ability of their leaders to clearly and persuasively convey why their product or service is important for their…
How to make the most of your next media event
At Wellons Communications, we’ve worked our share of media events, from restaurant openings with big celebrities to most recently, Altamonte Springs’ Red Hot & Boom. Here are some of our tips to help your next event go off without a…
How PR can help you capitalize on unexpected opportunities
Unexpected marketing opportunities are akin to natural disasters like earthquakes, hurricanes, and cold weather events. You know they are coming, but they are impossible to predict when and where they will happen. So, how do you forecast unexpected opportunities? How…
What New Did We Learn About Email Open Rates from Mailchimp?
As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed. Email newsletters are just as effective when working with existing customers, as they were from the very start. Also, the part of the problem may be…
PPD Viewing Deal and ESPN
When it comes to big sports and the kind of deals that are made there, new twists and turns can be game-changing. In exactly such a manner, a recent marketing move by the NFL team and their partners shows that……