In its most basic form, public relations centers around reaching people or organizations who shape and influence perceptions and opinions. It is PR’s role to persuade people that your business is the correct answer to whatever you are marketing. The…
Marketers are fond of talking about “positioning” their product or service in their competitive marketplace. Often, marketers fall in love with the notion that if they simply advertise or talk about what they do, they have successfully positioned their product.…
“Often, as classic marketers, we think there is only one way to do things. Now, out of necessity, we are discovering there are new ways to get the job done.” – Rand Harbert, Chief Marketing Officer, State Farm Insurance Changes…
What if you could multiply the number of messengers that could tell your story? What if you had a team other than your sales or marketing departments who can share your story with passion, conviction and, with guidance, accuracy? The…
It’s a century-old adage: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – Department store mogul John Wanamaker Advertising is, indeed, costly. Even so, it remains the bedrock for most marketers…
Think about the last time you took a close look at your business’ website – a really close look. Is all the information on the site accurate? Is it relevant? Is it easily understandable? Is it populated with outdated information?…