We’re still right at the start of a new year. Possibilities for your business stretch out in front of you right now, and it’s the time to set big goals to strive toward. If you haven’t already, it’s also the…
Category: Blog
What’s ahead for marketing and PR in 2021?
The new year is almost upon us and, with the pandemic still raging full-bore, it is challenging to try and look too far ahead. As difficult as it is to forecast the future, making preparations for what we can reasonably…
Marketing the holidays: 5 quick and easy ways you can reach customers this holiday season
It seems like every year, the holidays creep closer and closer up the calendar. You may have even walked into a big box store recently to be greeted by a display of trees and lights—all before Halloween. But whatever your…
Use visual storytelling to make your message stand out
The competition for your attention has never been so fierce. From the time your alarm goes off and you check the news to the moment you check tomorrow’s weather and click the television remote before going to sleep, you are…
Tips for starting an influencer marketing program
You’ve probably heard of influencer marketing before. Maybe the term brings to mind visions of Kylie Jenner sharing a product she loves on Instagram, and it seems out of reach for your business. But to be honest, that’s just not…
How PR can help you get ahead in today’s E-commerce marketing environment
The shift toward an E-economy arrived with bewildering speed during the past decade. While it did not catch businesses off guard, E-marketing surprised many with the speed by which it overtook traditional marketing processes. Now, with the entrenched presence of…