Unpredictability is the rule of the game when it comes to hurricanes…..and the media. This past weekend, the media rushed to call Hurricane Irene a once-in-a life time storm – a major hurricane that would race up the eastern seaboard…
Month: August 2011
Marketing to Mommies
Besides the usual suspects of Facebook, Twitter and traditional outlets, two big time fast food giants are marketing to the person who knows best – mom. Recently McDonald’s rolled out a down-sized French fry portion and added apples to every…
U.S. in a PR nightmare with no end in sight
Posturing with no results behind it will lead to very bad PR – just ask the federal government. For most of the past month, consumers, big businesses and small businesses held their breath while our so-called leaders debated raising the…