Month: May 2026

Put yourself in the seat of someone looking at your website and ask yourself “Do I understand who this is, what they do, and why it matters to me?”

At its very core, what you say about your business is storytelling. You are seeking to communicate who you are, what you do and what value it brings to the audience you serve.

At our Orlando PR agency, we know how to tell stories

Our team possesses three characteristics that enable us to share stories media outlets will find newsworthy.

1. We have clear thinking. We boil our storytelling down to easy-to-understand headlines and copy that quickly get to the point

• We have sound editorial instincts. We have been journalists. We know what media and journalists want (and don’t want) and how to approach journalists with a usable story idea.

• We know how to bring a story to life. Everyone’s story is different. We know how to dig out what makes your story original and how to present it in a compelling way.

Storytelling starts with listening

You live your story every business day. But you may find it difficult to tell your story in a way that allows others to quickly recognize the value you can bring to them.

With our clients, we start by listening to the story. Listening is a key first step in researching what we should say and what we can say—which are the next steps in clarifying what we want to say and how to say it.

We encourage you to talk. And, based on what you say, we ask questions. Then we listen carefully to the answers.

We also listen not only to what you say, but what you don’t say—information you may take for granted but that can be a game-changer in how you tell your story.

Stories aren’t just written

There is no formula for telling anyone’s story. And no two stories are alike.

We view storytelling as a three-dimensional art form: words, pictures, and sound.

Some stories are best told in words. Other stories need highly visual accompaniment to make them come to life (photos, charts, illustrations or video). Some stories need sound accompaniment (think video or on-screen sound effects).

Storytelling drives marketing ROI

What we do best is to figure out how to tell your story in a way that affordably helps you sell more products and services or ideas.

We are aware that you only have so much money you can invest in marketing. With that in mind, we work with our clients to establish practical, affordable budgets that allow us to create plans—and stories—that will achieve effective levels of communication.

Once we establish the story we want to tell, we follow up with affordable distribution and placement programs that put your story with media that can use what you are saying and share it with their readers, listeners and viewers.

Talk to us…and let us hear your story

Storytelling is the knack of knowing how to tell your story in a way that will fix people’s attention and keep them engaged so that they understand how your business can be of value to them.

But it all starts with listening.

We would like to hear your story and learn what you have to stay. Give us a call at 407-339-0879 and you’ll find we are eager to start listening!

In public relations, clear messaging is one of the most overlooked competitive advantages.

Many brands focus on getting noticed (which marketing leaders often like to phrase as “building awareness”). Getting noticed, however, does not necessarily mean your message is understood.

To be effective, your PR messaging strategy must be simple enough to be understood before it can be noticed or acted upon. 

Buzzwords can be a buzzkill in communicating your ideas.

Okay, in five seconds or less, see if you can explain what these phrases mean:

• Levering synergies
• Utilizing frameworks
• Scalable
• Shift a paradigm

If you had difficulty explaining, in an instant, what these mean, you have plenty of company.

These phrases and words are great examples of the meaningless business jargon that has crept into our vocabulary. Business folks use them to try and sound more intelligent than everyone else in the room. And the net result? They make the speaker sound like either a know-it-all (who doesn’t, in fact, know much) or someone who is hiding their fears or inabilities behind gobbledygook.

These phrases do not inspire understanding or action. But we encounter them (and hundreds like them, every business day.

Words are useless if they cannot be understood

The value of simplicity lies in its ability to help people focus on what truly matters without getting lost in jargon or complicated explanations. Prioritize clarity: Choose plain language and crisp messages to ensure your audience can grasp your point without extra effort.

In many organizations, complex language is mistaken for competence. The more technical the language, the more authoritative it sounds.

At Wellons, we adhere to the notion of “Keep it simple”

Clarity is a key to success in communications. It’s leadership. Clarity makes space for people to engage without feeling inadequate. It removes the quiet fear of asking what might seem like a “basic” question.

A leading communications coach, Ridima Walli, provides an illustrative example of how to keep it simple this way:

During a recent workshop, a senior leader said something that stayed with me. He mentioned that when he uses AI, he often types: “Explain this to me as if I’m a five-year-old.” He said it casually, in front of a room full of other experienced leaders. There was no hesitation. No attempt to appear sophisticated. Just a simple admission: I don’t understand everything the first time.

We can simplify your communications to become a more effective marketer

We subscribe to the marketing notion of 3-3-3, which, in simple terms, means focusing on clarity, prioritizing, and repetition.

These three factors remind us that the communications programs we create need to be noticed…and remembered.

The messages we create for our clients must be clear.  And then we have to put our clear message in front of the right folks our clients are trying to reach by using those media sources best suited for our client’s message.

At Wellons Communications, an Orlando-based public relations firm, we help brands simplify complex messaging so it resonates with media, customers and stakeholders. Is that clear enough?

Give us a call at 407-339-0879 or email us at will@wellonscommunications.com and we’ll be happy to tell you, in clear, simple terms, how we can help simplify your marketing messages to get noticed…and generate results.