When you hear “crisis communications,” your first reaction might be “It won’t happen to me.” After all, you’re just a business—not the target of something you’d see on the news. And you’re right—mostly. While you probably won’t suffer some kind…
Category: Reputation Management
What do your customers really think of you?
Everyone wants to know what others think of them—and when they find out, they want the perception to be positive. But how much time and effort do you put in to finding out how your customers know about and perceive…
UCF Knights: Marketing and Football Champions
While people across the country held their breath watching Alabama’s last-second defeat of Georgia in the College Football Playoff National Championship on Monday, some in Orlando slept soundly. We can only assume the athletic department staff at the University of…
What companies can learn about crisis PR from the United Airlines leggings incident
On Sunday morning, a United Airlines gate attendant barred two teenage girls from boarding a flight from Denver to Minneapolis because they were wearing leggings. News of the leggings incident went viral, and within hours, United Airlines had a PR…
Have a Laugh: Use Humor on Social Media
Dr. Seuss once said “From there to here, and here to there, funny things are everywhere.” This couldn’t be more true for social media. When brands get in on the humor, social media is even more fun. Here are 3…
Taylor Swift: Always In The Spotlight
Taylor Swift is everywhere. She’s won countless music awards, her songs play on almost all radio stations and her photos can be found online and in magazines. Clearly, she’s hard to miss. Now it seems that Swift keeps getting into…