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Category: Reputation Management

Donald Trump: Promoting his Brand

We’re all aware of the media circus surrounding Donald Trump these past few weeks. It seems that every day Trump makes yet another statement offending a specific group or person, such as those towards illegal immigrants and John McCain. Just…

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PR Lessons: Ariana Grande says "I hate Americans"

Looks like Ariana Grande has one more problem. The singer was recently recorded as saying, “I hate Americans, I hate America.” The security footage went viral, with Grande’s words making headlines. In the video, you can see the former Nickelodeon…

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New Facebook Videos Will Generate Ad Revenue

Four million users a day watch videos on Facebook. The social media site now wants to cash in and more aggressively compete with Google Inc.’s YouTube.   Facebook announced a revenue sharing model this week similar to YouTube’s where they…

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In the News business, you get what you pay for

Back in the day, gossip rags and celebrity media were frowned upon as second-tier. In the new age of citizen journalists, bloggers and a shrinking traditional media – the celebrity press is acting like the leaders of the pack. All…

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Controlling the message has its limits

A good Public Relations professional knows the media inside and out. They know what stories will soar and which ones will flop. They also know the limitations of their job. One of those limitations is the ability to control the…

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Mobile Movement

Ask Americans for the one thing they can’t leave home without, and we’ll bet most of them name a smartphone or tablet. The popularity of mobile devices isn’t anything new, but a surprising number of entrepreneurs don’t consider how it affects their…

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