As 2021 draws to a close, we appear to be slowly turning the corner in battling the COVID threat. While we are not yet over the hump in creating the herd immunity necessary to return to life as we knew…
Category: Public Relations
Bios: Are you telling YOUR story on your website?
How often do you look at your website from your customer’s point of view? Marketers generally blast away with all the unique selling propositions that distinguish their product or service. They often focus entirely on telling their customers why their…
Are you relevant to your audience?
Take a glance at what kind of information you have available on your website and ask yourself, “How important is this information to the folks we’re trying to reach? Is it worth their time? And how does it reflect on…
Wellons Communications secures national coverage from two major NBC programs
ICON Park named Orlando host of NBC Nightly News with Lester Holt As a part of its Across America series, NBC Nightly News with Lester Holt created a special broadcast to showcase U.S. recovery from the pandemic. For the feature,…
Why your business needs a press room, and how to create one
How many times have you gone online to research a prospective client’s organization only to find yourself mired in promotional gobbledygook that fails to clearly state what the organization does? Now, put yourself in the shoes of an enterprising journalist…
Are you too much in love with social media?
Social media—and its hold on businesses that are seeking to sell to those millions of fans—has dramatically changed how we market to wanna-be clients. Businesses like to call on social media because it is relatively inexpensive, allows rapid formulation of…