What’s your plan when a business problem pops up that is totally unforeseen? What’s your order of response to an event that is unanticipated, troublesome, and not even your fault? Who steps up to represent your organization? Who determines how…
Category: Public Relations
Use video to spice up your communications
Looking for an inexpensive way to get an edge on your competitors or gain a powerful new connection with your target market? Consider these observations about video marketing and think, for a moment, how this relates to your marketing and…
How to hire a PR firm
Public relations firms do their best to improve the overall business objectives of their clients. The positive performance of clients, after all, is the only business measurement that really counts. How often, however, do clients share necessary information with their…
How up-to-date is your crisis communications plan?
If you run your own business—or oversee a significant operation of someone else’s business—you are always conscious that you are only one mishap away from an incident that could derail all the hard work you have put into establishing the…
Lean on public relations strategies to accelerate your post-COVID marketing
As 2021 draws to a close, we appear to be slowly turning the corner in battling the COVID threat. While we are not yet over the hump in creating the herd immunity necessary to return to life as we knew…
Bios: Are you telling YOUR story on your website?
How often do you look at your website from your customer’s point of view? Marketers generally blast away with all the unique selling propositions that distinguish their product or service. They often focus entirely on telling their customers why their…