Category: Social Media

Use video to spice up your communications

Posted on by Wellons team

Looking for an inexpensive way to get an edge on your competitors or gain a powerful new connection with your target market? Consider these observations about video marketing and think, for a moment, how this relates to your marketing and public relations strategies:

This certainly suggests that businesses need a video marketing strategy — but this idea isn’t new. What has changed is the importance of video’s presence on every platform and channel.

So…are you using video to convey your message? Or are you totally dependent on words and still pictures to communicate your key marketing messages?

Video is a staple of our everyday lives

America has been a TV society since the 1950s.

The notion of “TV”, however, now extends far beyond sitting in front of a television set.

Social media has revolutionized how we “consume” or watch information. YouTube, Facebook, Pinterest, Instagram, TikTok and all the other gaggle of online information sources have both created demand for video content and influenced how people receive and absorb information.

Cell phones, tablets and computer screens are now more dominant than one’s television set.

The takeaway: To remain relevant, you need to include video in your total marketing plan and particularly in your public relations communications, to effectively put yourself in front of your key audiences.

But doesn’t video cost an arm and a leg?

Over the years, video-making tools have become more and more accessible to the average marketer and small business owner. Today almost anyone can launch their own video marketing campaign.

An inexpensive video need not look like it was produced in one’s garage. Plenty of low-budget videos look as professional and polished as their more expensive counterparts.

The costs of video creation have declined significantly. Cameras have improved a great deal – in fact, if you have a smartphone, there’s a video-quality camera sitting in your pocket right now. This makes recording footage quicker and simpler than ever before.

That does not mean, however, that you should set up a chair under some lights and hit the video button on your cellphone to record something. It does mean that you can have video content produced at a reasonable price that can stay well within your budget…and underscore your business’ level of professionalism.

You must put aside a sufficient budget to reach effective levels of communication. The exact amount, of course, will vary with each client’s budget capability and needs, but something in a range of $750-$2,000 can serve to get your video presence established.

How Wellons Communications approaches video content development

The message you want to communicate will depend entirely on your product or service.

At our Orlando marketing agency, we strategically rely upon the themes and messages you use in your overall marketing plan. That provides consistency with what you are already saying about yourself.

There are, however, four basic ideas to which we subscribe in planning short video content packages:

  • Sound quality is paramount. Viewers must be able to hear and understand what you are saying.
  • Get to the point! Communicate your relevant thought within 10-15 seconds.
  • Add a personalized element. This provides an emotional connection with your viewer.
  • Be mindful of the length of your video. Shorter is better.

We can build a video package for you.

We plan the video package. Unless it’s something short and snappy for social, we typically don’t shoot them. We use professional videographers who have professional equipment who will make you look as professional as possible.

We can build your video package from scratch—from what you want to say and how you say it to how it will look, where, how, and when the video will be used and how much it will cost. We also handle the research to identify a video team that will stay within your budget.

Before we get to the production stage, we plan…and plan…and plan. This usually results in a storyboard that illustrates how your video will look. In turn, the video team we select takes that information and puts your video together (under our supervision).

Finally, we assist in the distribution of the video, from coordinating its use in your online marketing initiatives to distributing it to news media.

Use video to freshen your marketing. And call on us to get it underway.

At our Orlando PR agency, we think like marketers and act like the public relations professionals we are. We think of ourselves as “marketing public relations” practitioners…and that translates into virtually all the PR services we provide our clientele.

When you are ready to add video to your marketing or PR mix, keep us in mind or simply call or email us and let us discuss with you how you can, affordably, add video to your overall marketing program.

How to take advantage of trends to get attention for your business

Posted on by Wellons team

Ever think of yourself as a trendsetter? Have you ever wondered how you can supercharge your digital marketing program by capitalizing on trends?

It’s all too easy to say to oneself, “There’s nothing trendy about my industry.” But, when you step back and take a longer look at your industry, you likely will begin to recognize trends that have come and gone, trends that are emerging, and how trends have impacted your business, both positively and negatively.

Trends can offer substantial marketing upside if you can recognize them as they begin to emerge. Trends become news and, if you use your imagination and identify how a particular trend might affect your business, there is potential for putting yourself in the news as an expert in your field (what PR firms like to dub “authority marketing”).

Do you find yourself thinking, “but trends never happen in my business”?

There are always trends ongoing. You simply must keep an eye out for them.

At this very moment, in 2021, the real estate market is going through a trendy phase that is characterized by a lack of available home inventory and skyrocketing home prices.

Just a quick look at the news reveals other current trends:

  • Hotels are revising their operations to adjust to the post-COVID travel rebound. The lack of employees has forced hotels to cut back on guest benefits that were once considered routine, like free breakfast buffets, in-room guest bars and, yep, even daily room service.
  • The meetings industry is being forced to adjust its business model because of the impact of Zoom and other online meeting tools.
  • There is growing suspicion of Facebook, Instagram and other social media tools as a high-impact means of reaching one’s market.

How can you capitalize on trends?

Be aware of what’s going on in your industry. If you recognize a change in how you and your competitors are operating, be the first to identify the trend.

Make yourself available as an expert observer in your industry. If media know who you are and how to reach you, you have made their job easier and significantly increased your chances of being called upon as an authority in your market category.

Piggy-back on what others are offering about a trend. Offer an observation on a trend that someone else has already recognized. Media cannot simply take one person’s word that a trend is happening. Providing a second opinion, or an example that illustrates a trend, puts you in an advantageous position to generate media coverage.

Generate news that confirms a trend. If you recognize an emerging trend in your industry, explain it – and illustrate it – better than your competitors.  

Issue a simple chart, a photo, an online video, or even create a podcast to make trendspotting come to life and make a journalist’s job easier. The payback, of course, is when your organization’s name is attached to whatever you create to make a trend easily recognizable and more easily understood. 

How do you spot trends?

Look outside your business. If you recognize a trend in another industry, ask yourself, “How might this apply to us or affect us in our market category?”

Something that is happening in the food and beverage in industry, for example, might have a parallel impact on a totally different kind of industry.

Follow relevant websites and blogs. Journalists are constantly on the lookout for what is new and different. If you become acquainted with what media are looking for, you will position yourself to become a trend-spotter.

Remain connected with current affairs and news. When a trend hits the news, ask yourself, “how can I take advantage of this?”, if there is a fit.

An insightful 2015 article by Michael Noice in Entrepreneur provides a more in-depth look at trends and how you can recognize and capitalize on trends. Although the article is six years old, it stands the test of time in terms of its ideas on spotting and taking advantage of trends.

Wellons Communications can put trends to work for you

Our Orlando PR agency is trend-conscious. A key part of our job is to pay attention to what’s going on in the news. We have a responsibility to look for trends and come up with ways to make them work for our clients.

From putting your name in front of media as a qualified observer and reminding them how they can reach you (or us, so we can reach you) to creating vivid examples that explain a trend and where you fit in, we know how to help our clients take advantage of what’s trending.

Are you in a position to take advantage of the next trend in your industry? Or will you be reading about how your competitors are being quoted about what’s happening with the trend?

Start trending in the right direction by calling me and learning more about how we can put our trending team at your disposal and put you in the front of the news.

Use photos to bring your story to life

Posted on by Wellons team

Photos play an underrated role in digital marketing and public relations.

All too often, organizational leaders obsess with the precise language employed in press releases, statements and other written public communications. That’s no surprise as management wants to participate in marketing, which is manifested by the need to modify copy.

Photos, however, are different. Photos convey a humanity and emotion that words lack. And they provide visual impact that cannot be deleted from a viewer’s mind.

The reality is there are so many communications channels today and graphics—in particular, photography—can cut through the clutter in an instant. It’s the old adage “a picture is worth a thousand words,” writ large.

The utility and adaptability of photography

It’s always been mystifying as to why photography is not relied upon or more respected in marketing communications.

Photos add clarity and vision to any marketing initiative. “Action” images of products in use, executives speaking to groups or organizations and employees at work and/or company outings can add a different perspective for target audiences.

Photographs are ideal for adding personality to websites, blogs, emails, newsletters and marketing materials. They also are a perfect fit for social media and can be shared on Facebook, LinkedIn, Twitter, Instagram and other popular outlets.

Photos can be expanded into video communications. A digital album of photos at a product demonstration or event can easily be made into a video for either in-house or outreach purposes.

Prepared professionally, a set of well executed photographs adds warmth and understanding and assists in the perceptive value associated with the overall strategic goal of a marketing campaign.

The quality of your photos reflects your professional qualities

The importance of quality in marketing photography cannot be overstated. Everyone has a camera these days, but that doesn’t mean everyone is a photographer. 

When we talk about marketing photography, we are not talking “selfies” or “anyone have an iPhone” type photos. We are referring to professionally prepared photos that represent you and your organization in the most positive way possible.  

Photos that represent you must be properly composed, lighted and cropped to make a powerful and memorable statement on your behalf.

Marketing photos are the realm of professional photographers who understand your marketing perspective, outcome and goals desired. A skilled photographer has the right equipment to accurately capture a moment and add depth and value to how your present yourself. And unlike other communications tools, photos capture human qualities like emotion, warmth, determination and professionalism. Photos bring those qualities to life.

Photos make it easier for communications media to do their job

Put yourself in an editor’s place. If you have a choice of a story with photos or a story that lacks any visuals which story is easier to tell? In most instances, editors (who are always on deadline), will lean toward stories that have visual accompaniment.

That puts a premium on making photos of you, your organization or your product or service immediately available to an editor. Simply stated, you stand a considerably greater chance of coverage when you accompany your story with a photo.

In some cases, such as announcing a new appointment, media will not even carry the story unless there is a decent image to go with it. In other cases, having a good photo or collection of images can make all the difference between a small, text-based story, which the reader could easily miss, and a longer feature with lots of eye-catching images for maximum impact.

Photos can be used across your entire marketing spectrum

An under-recognized value of professional photography is that professionally prepared photos can be put to work across all your content platforms and marketing collateral.

The flexibility of photography to be incorporated within all your marketing materials gives photos enormous value. They can be used repeatedly to reinforce points you want to make.

What’s more, photos can add power to what normally would be text-only communications.

Picture this…Wellons Communication helping you with photo-marketing

At our Orlando marketing agency, we rely on a well-established network of professional photographers so our clients will look their very best. 

We can identify which photographer is best suited—and most affordable—for your needs. Indeed, just like any other business, no one photographer can address all photo needs. The categories of photography are more numerous than you might imagine—aerial, portrait, landscape, interior, real estate and architecture, action, micro…the list goes on and on, but we’re more than able to find a photographer who is right for what you need and can afford.

We’re proponents of what we call photo-marketing…and working those photos as hard as possible so you get the most from your photo investment.

Give me a call at 407-339-0879 and find out more how Wellons Communications put photo-marketing to work for you.

5 social media trends you can try right now

Posted on by Wellons team

You (and your business) are likely on social media. Maybe you have been for a while, and you’ve got a nice rhythm of posting and engaging with customers and fans.

But in the world of digital marketing, nothing stays the same for long. And it’s important to stay on top of new trends and developments in the world of social media. Are you using of the best practices on social media in 2021?

Successfully incorporating social media in marketing strategies right now means prioritizing consumer engagement and building your brand’s community. To keep your content fresh and relevant, we’ve compiled five of the best practices for social media that you should be using in 2021.

Take carousel posts for a spin — A recent report from Mention and HubSpot found that carousels (sharing multiple pictures in one post) have overtaken both single image and video updates as the most engaging type of post on Instagram. Diversify your content by using carousels to showcase a variety of products relevant to your caption, to tell a story through photographs or to display information similarly to the way you’d use a slideshow.

Treat stories as valuable content — With Instagram, Facebook and Twitter all having introduced their own version of “stories”, engaging with your audience via this content style is becoming more and more important. More than 500 million users interact with Instagram Stories every day, so posting regularly can help you engage sections of your audience you might not reach otherwise. Videos perform better than photos, and you can use features like polls, Q&As and quizzes to encourage your followers to interact directly with your brand.

Engage your audience via live streaming — Thanks to the increased number of people staying home last year, live streaming has been having a big moment in the social media world, being seen as both authentic and “in-the-moment.” On Facebook, live viewings spiked by 50 percent during lockdown periods, while viewings on Instagram surged 70 percent, and brands have gotten in on that action. Streaming Q&As, tutorials and feeds from live events can all help your audience feel more personally connected with your content.

Share short and sweet video content — Along with stories, the rise of TikTok and Instagram Reels make it clear that “bite-sized” content is in high demand. Shortening attention spans, busy schedules and our love of endless scrolling make short-form videos (about a minute or less) ideal for engaging followers. Animated infographics, behind-the-scenes peeks or quick informational videos allow your audience to get value from your post without spending too much time looking at it.

Emphasize authenticity — According to Sprout Social’s 2021 trends rundown, transparency and authenticity are the top two factors that make a brand’s social best in class. Go beyond your product or service to show the human side of your brand. Does your brand give back to the community? Is there a heartfelt or inspirational story behind your founding? Sharing authentic content is the best way to build consumer trust and loyalty. But beware trying to “fake it til you make it”; today’s social media users can smell insincerity a mile away, and if you end up branding yourself as untrustworthy or “shady,” it can be incredibly difficult to bounce back.

A strong social media marketing manager or social media agency will stay on top of developing trends and use them to their fullest potential to generate content that builds your audience and your brand identity. If you’re looking for an Orlando social media marketing team to help you grow your brand’s online presence, Wellons Communications has your back. Give Will a call at 407-462-2718 or email him at will@wellonscommunications.com and see how our Orlando PR firm can build you a winning strategy.

Are you too much in love with social media?

Posted on by Wellons team

Social media—and its hold on businesses that are seeking to sell to those millions of fans—has dramatically changed how we market to wanna-be clients.

Businesses like to call on social media because it is relatively inexpensive, allows rapid formulation of messages and makes it easy to distribute information.

But how effective is social media? Does it really sell things and ideas? Or is it more “white noise” in a world where communications have become overloaded?

Social media’s sheer volume offers opportunities to influence customers 

Consider this: According to Social Media Today, “…. (the) total time spent on social media beats time spent eating and drinking, socializing, and grooming.”

That’s a lot of time. And that huge chunk of everyone’s daily life offers a tremendous marketing opportunity. But simply lobbing information on an indiscriminate basis without an organized plan and strategy is not the answer.

Because social media is so prevalent, businesses in love with social media often spew out tons of information that may not, in fact, be “share-worthy” or even interesting. That leads to less-than-satisfactory (or no) results and wastes the time and energy of the business.

In short, there’s more to it than simply “Let’s post a lot of news, information, and graphics on Facebook and Instagram.”

Social media CAN work, but only if it is based on newsworthy information

Cision, who prospered for decades as a leading press release distribution company, has morphed to a distributor of information via electronic resources.

Even though the means of distribution has changed, Cision has never varied from its belief that whatever information is shared, it has to have some value to both the reader and the organization that is issuing the news.

Cision’s philosophy is encapsulated the still-relevant article 7 PR mistakes to avoid in 2017. The theme of the article can be summed up in two ideas: you have to distribute information to reach your audience and your information has to be relevant.

So how do we approach social media at Wellons Communications?

We still subscribe to the old 5 W’s—who, what, when, where, why and how—but supported by modern technology and adjusted to fit prevailing attitudes.

When you put the new technology and attitudes aside, it still comes down to  clearly identifying who can use your information, when they can use it, and clearly stating and explaining why your message matters.

How we go about that is more complex. How and what revolves around putting together a well-thought out plan that integrates messaging and timing and generates results…. all without breaking your bank

We certainly believe social media is paramount in today’s communications environment.

But we look at social media as a means of distribution, not the “magic bullet” that makes people buy products, services and ideas. Posting information on the Internet doesn’t necessarily mean sales will skyrocket. It simply means you have distributed information.

At Wellons Communications, we take a total approach to public relations. We recognize the power of social media, but we also understand the value of traditional public relations, marketing, content, SEO and more.

They all work together to move the needle for clients, and no one plan fits all. There is only one plan that works—and that plan is the one that is best suited to accomplish your marketing goals, within your budget, and delivering the kinds of results that will enable your profitability and success.

Social media is more than likely part of that plan—but if you’re only doing that, and if you don’t have a clear idea of why, it may be time to rethink the relationship.

As you plan ahead and seek to more actively involve public relations in your overall marketing, keep Wellons Communications in mind.

We’re mindful that you only have so much money to invest in marketing and eager to help you use PR to serve as an affordable and reliable means of augmenting and strengthening your overall marketing program.

Social media check-up: Is your business healthy?

Posted on by Wellons team

With more than 2 billion people on social media, we’d be surprised to find someone who doesn’t think it’s important for his or her business.

Whether you’re just getting started or you’re a seasoned pro, social media inevitably comes with a lot of questions. Am I doing this right? Am I getting the most out of it? Where do I even start? We’ve heard them all.

And we can relate! Social media has been on our minds at Wellons Communications lately. Our CEO recently led a workshop on social media, and as a staff, we did a deep dive on best practices across platforms.

A short check-up never hurts. Below are five essentials for your business’ social media—so you can be sure you’re in tip-top shape.

  • Know your platform
    There are a multitude of social media platforms out there, from Facebook and Instagram to LinkedIn and Google+. Each platform operates differently, attracts a different demographic, and has different requirements. For instance, Instagram is driven by visuals. LinkedIn attracts a more professional crowd. Twitter allows the use of hashtags. Understanding each platform and selecting the right ones for your business can set you up for success.
  • Set a strategy
    Just like with any other marketing and public relations tactic, you must establish a plan. Jumping head first into social media without setting a strategy is like driving down a dark road without headlights. Eventually, you’re going to crash. Ask yourself what you want from social media. Do you want direct ROI? Do you want to be seen as a thought leader? Your goals will drive the strategy you use.
  • Craft your content
    What you post on social media defines your company, just as much as a sales presentation or your website. Content shows viewers what your company is, what it does and what it stands for—so it has to support your goals. What does your brand want to convey? What is your aesthetic, visually and tonally? Do you post videos, photos, articles or something else? Take some time to set some brand standards. After all, posting to a personal account is not the same as posting to a business page.
  • Stay consistent
    To effectively use social media, you have to be engaged. That means posting regularly (this is where that plan comes in!), responding promptly to comments and concerns, and actively listening to what is being said about your company on social media. Are you doing all you can to protect your reputation and keep your voice out there?
  • Keep up-to-date
    The social media landscape is constantly changing and growing. It’s essential to stay in the conversation and up-to-date on the latest trends to remain relevant. Are you reading up on changes on platforms or best practices in your industry? At Wellons, we make sure to brush up periodically to make sure we stay sharp.

If you still have questions or want to ensure your company is getting the most out of this powerful tool, don’t hesitate to reach out. We’d love to share our knowledge and expertise with you. Give us a call at 407-339-0879 or email Will at will@wellonscommunications.com.

@NBCOlympics takes gold in social media for the 2018 Winter Olympics

Posted on by Wellons team

The #WinterOlympics have swept the nation and many have turned their attention to Pyeongchang. But the deluge of coverage isn’t just on your TV. Post after post about the Olympics are likely filling up your feeds, from Facebook and Twitter to Instagram and Snapchat. With such stiff competition, one account has climbed its way to the top in the arena that is social media.

Here are the top five reasons why we believe @NBCOlympics is taking home the gold:

    1. Outstanding preparation.

Those behind @NBCOlympics have obviously done their homework. Just by looking through the various platforms, you can see a lot of preparation was done. One post we believe represents this best is the “100 gold medals” video that was posted immediately after Shaun White took home Team USA’s 100th gold medal in the Winter Olympics. With the amount of research and the emotional pull, it’s obvious this video wasn’t put together in five minutes.

    1. Tapping into what’s trending.

On social media, the conversation moves faster than you can refresh your page. In order to get people to engage with your content, you need to plug yourself into the ever-changing discussion. @NBCOlympics is doing a great job keeping up-to-date with what’s trending. When Twitter exploded over snowboarder Chloe Kim tweeting about ice cream and churros, @NBCOlympics seized the opportunity in the form of a hilarious video featuring a churro in the place of the gold medalist’s snowboard.

    1. Creating shareable content.

What catches people’s attention on the internet and makes them laugh? Meme-worthy photos and hilarious captions. People love laughing at memes and most importantly, sharing them with their followers. @NBCOlympics has been creating some excellent content, balancing the professional and newsworthy with the more light-hearted.

    1. Reacting to outside events.

Just like it’s important to stay up-to-date with what’s trending, brand managers need to keep in mind what’s going on in the world. Valentine’s Day happens every year on February 14, and this year, it fell during the Olympics. @NBCOlympics did a great job using this holiday to write creative and funny posts like these Valentine’s Day cards.

  1. Encourage engagement.

When you’re creating social media content, one of the main goals is to drum up engagement. @NBCOlympics is doing an incredible job creating content that gets people involved with the Winter Olympics. One way those behind the account are achieving this is through #EverydayOlympics. These are videos of ordinary people “competing” in Olympic events in their everyday lives, which both encourages people to create their own content and share with the brand and encourages others to comment and share.

If you’re looking for ways to spice up your social media accounts, get some inspiration from the account that deserves the gold, @NBCOlympics. And if you want some help in reaching gold status yourself, give us a call at 407-390-9999 or email Will at will@wellonscommunications.com. We’re already feeling inspired and can’t wait to help you become a social media champion.

Social media delivers results

Posted on by Wellons team

Social Media campaign blogMore than 80 percent of Americans have a social media presence. If you’re not using social media as part of your marketing strategy, you’re missing out.

Social media marketing can be extremely effective, and it doesn’t have to be confusing or expensive.

There are two main ways for you to use social media marketing effectively. First, there’s the organic reach.

Organic social media marketing is content you don’t pay for. If you’re in business, chances are you already do this or have at least thought about it. These posts are generally content-driven and help keep your customers up to date with company news. They can also further your company’s brand.

But because these posts are organic, they can easily get lost in the flood of things available on the internet to the point where your followers might not even see them.

Because of that, if you choose to go the organic route, it’s essential to develop a long-term plan for your posting. It’s also important to keep your audience in mind and create shareable content so you can reach new people.

Paid social media posts, however, can help you meet your goals faster. Through paid ads and boosted posts, you can target specific audiences and have a flexible budget. Money can go a long way on social media, because, according to Moz, the average cost is about $0.25 per 1,000 impressions.

To create a strong social media campaign, it’s important to take a few things into consideration.

  • Target the right audience. Paying for posts that are going to the wrong audience can deplete your budget quickly and deliver few results. Write your posts for the specific audience you want to reach and put some thought into who your ideal target is to create an effective audience.
  • Budget your campaigns. Learn from experience which posts generate more engagement and reach. See which posts have a higher relevancy in Facebook and which ones convert into paying customers. Tracking conversions over social media can be difficult, but, over time, trends may emerge.
  • Choose the right platform. Although 18- to 29-year-olds dominate social media sites, there’s a more even spread of generations on Facebook, according to Pew Research Center. Use the platform to your advantage. For example, if you have a visual product or experience you want to promote, Instagram may be the way to go.

At Wellons Communications, we have experience creating both organic and paid social media campaigns. From the beginning, we’ll customize a plan which can help your company gain new customers and grow the relationship with your current customers. Give us a call today at 407-339-0879 to see how we can help your business grow to its fullest potential.

How to get more love out of your social media marketing

Posted on by Wellons team

Chances are you’ve seen a celebrity or public figure singing the praises of a certain product, only to be followed by a #sp or #spon. The rise in popularity of Facebook, Twitter, Instagram and Snapchat have changed the way brands market themselves and their products, making sponsored posts all the more common.Marketers and Influencers

But though working with people who have social media pull can have many benefits, it can also pose challenges that marketers are just starting to navigate.

A recent Digiday article goes so far as to call it a “love-hate relationship.”

First, there’s the love. Marketing through influencers can be a great thing for a brand or business. If you have a product related to fitness, for instance, an influencer who has popular fitness-related posts opens the door for your product to be seen by many followers who are into fitness.

But then there’s the hate.

As Digiday points out, because influencers have a lot of power these days, they often charge a lot—and the more followers a person has, the more money they are able to charge. Prices can even reach into six-figures for a campaign across several platforms.

You also might not be sure you’re getting anything for your investment. Linking likes, shares and views to the number of sales they caused is tricky.

Finally, as many marketers have found out recently, brands can’t always control what influencers say or post. This recently came to light with both Scott Disick and Naomi Campbell. Disick accidentally posted part of the instructions for his promoted post for Bootea, and Campbell did nearly the same with her post for Adidas. While both of these gaffes brought in huge attention, such posts take the focus off the product and take away from the authenticity of the influencer and their posts.

So how can you take advantage of the best that influencers offer while avoiding risks? For one, it is extremely important to do research before you reach out to influencers. Find out the demographics of their followers, how many likes and shares their posts receive, and what the influencer will post for the price. While you can never know 100 percent what an influencer will do, doing the legwork and having the information goes a long way to taking advantage of the latest places consumers are going for information.

At Wellons Communications, we deal with influencers on a daily basis. We have the knowledge and resources to properly vet them, and we can help share your product and get results. Call us today at 407-339-0879 to see how we can help you.

Social media lessons from The Bachelorette

Posted on by Wellons team

Whether you love it, or love to hate it, The Bachelorette is one of the most successful reality series on TV. But perhaps the only thing more entertaining than the on-screen drama is the social media drama that seems to follow contestants. As season 12 of The Bachelorette winds down, we thought it would be interesting to reflect back on lessons learned. No, not love lessons, but rather lessons you can use to build your social media following.

Promotion is everything

Robby better #TeamRoJo instagram

Brands use social media to promote their goods and services. Bachelorette contestants use social media to promote themselves. Robby Hayes is a perfect example. The Florida native has made it to tonight’s finale, in which he will either propose to JoJo or be left heartbroken in Thailand. Robby’s motives have been called into question multiple times this season. Check out his Instagram and you’ll understand why. He broke up with a long-term girlfriend just before learning he’d be a contestant on the show, he has tried his hand at modeling, and he’s constantly working on improving his image. He’s even been rumored to have paid others to promote his brand using #TeamRoJo. And while we certainly don’t recommend being quite as smarmy as Robby, his tactics certainly keep people talking.

Give the people what they want – content

Providing your audience with newsworthy and authentic content is important in today’s social media-crazed world. No Bachelorette contestant has done that better than resident villain Chad Johnson. Despite being kicked off early in the season, Chad’s bad boy persona has grown immensely on his Twitter and Instagram accounts. He has dated his fellow co-stars exes, he’s bought the domain names of other contestants and he’s created hashtags for his ridiculous insights (#Chadisms and #BadChad). His content might be crazy, but it’s exactly what people expect from the memorable contestant, and he provides it often.

Chad Twitter

Say yes to engagement

Wells Twitter

No, not the engagement we expect on tonight’s finale—the social media engagement! Responding to and interacting with followers is important to building a brand. Making them feel like part of a community is essential to growing that community. We can think of no two contestants that have been better at interacting with their fans than Wells Adams and James Taylor. Both adorable underdogs of the season utilize their social media to engage their followers. Whether it’s Wells’ drunken Snapchat stories as he watches The Bachelorette on Monday nights, or James Taylor’s hometown concert contest, they reach out to fans like no other. Any brand would do well to borrow from their tactics when connecting with followers.

James Taylor Insta - interaction with fans

We know we can’t wait to see who is “the one” for JoJo on tonight’s finale —and we can’t wait to put some of these social media strategies to the test.

2025 © Wellons Communications | Orlando PR Firm. All Rights Reserved.