The new year is just around the corner. You are likely at the point of wrapping up your marketing plan…and budget…for 2023. Before you finalize your 2023 marketing plan, however, ask yourself four important questions: Is the marketing plan delivering…
Category: Marketing
What’s your plan for dealing with unforeseen circumstances in business?
What’s your plan when a business problem pops up that is totally unforeseen? What’s your order of response to an event that is unanticipated, troublesome, and not even your fault? Who steps up to represent your organization? Who determines how…
Use video to spice up your communications
Looking for an inexpensive way to get an edge on your competitors or gain a powerful new connection with your target market? Consider these observations about video marketing and think, for a moment, how this relates to your marketing and…
How up-to-date is your crisis communications plan?
If you run your own business—or oversee a significant operation of someone else’s business—you are always conscious that you are only one mishap away from an incident that could derail all the hard work you have put into establishing the…
Is public relations part of your 2022 marketing plan?
Chances are your marketing plan for the upcoming year is already set in stone. Your marketing objectives have been established, marketing strategies agreed upon, tactics identified and budgets confirmed. Right? Do you even have a marketing plan? Surprisingly, almost 25…
How to take advantage of trends to get attention for your business
Ever think of yourself as a trendsetter? Have you ever wondered how you can supercharge your digital marketing program by capitalizing on trends? It’s all too easy to say to oneself, “There’s nothing trendy about my industry.” But, when you…