Santa needs PR?
“C’mon,” you scoff. “Santa needs PR like I need a hole in the head.”
But, when you step back and think more about it, even Santa has a genuine need for public relations assistance, just like your business needs public relations to both build sales and address issues that potentially could get in the way of sales.
So what kinds of challenges might Santa face?
- Start with the elves. Are they happy with what Santa pays them? And what if they go public with their salary concerns? How does Santa react? What does he tell the public? And how does Santa communicate how the elf challenge is being resolved in time for Christmas?
- What about the reindeer? Animal activists may frown on how Santa puts the flying reindeer to work each Christmas. How does Santa treat the reindeer the other 364 days of the year? Are they overworked? Should they even be used to deliver gifts, or should they be retired in favor of advanced technical solutions for delivery?
- Weather challenges. How will Santa’s journey south be affected by winter storms that may be lurking in his flight plan? Who will serve as Santa’s spokesman to relay reassurance that the presents will, indeed, make it to their rightful place under the Christmas tree?
- Credibility. At what age will children begin to ask, “Is Santa real?” And what do parents tell their kids when it becomes obvious that they will be soon facing some tough questions?
How would public relations help Santa?
The world as we know it changes every moment, which creates ever-changing challenges.
A well-organized, thoughtful and up-to-date public relations plan backed by knowledgeable professionals provides a means of dealing with those challenges.
Santa’s brand image ranks second to none, and it would be PR’s job to keep it that way.
Because of his high visibility, everything about Santa – and we mean everything – is subject to public scrutiny. Santa’s PR team would need to anticipate the tough questions that potentially can emerge and be prepared to address them. At the same time, the PR team needs to find new and different ways to ensure that Santa continues to hold his leadership position.
So why do you need public relations?
As you prepare to address the 2019 business year, ask yourself the same kinds of questions Santa’s PR team would ask themselves as they look ahead.
Those questions would include:
- How can public relations help me market my product or service?
- What kinds of newsworthy issues and challenges can hurt my business? And am I prepared to address them?
- Are there newsworthy issues upon which I can capitalize?
- Are my messages clear and understandable?
- Will information about my product or service withstand intense scrutiny?
- Am I missing an opportunity to affordably and effectively market my product or service by not including public relations?
Put public relations into your marketing mix for 2019
With the turn of the annual calendar right around the corner, now’s the time to look over your existing public relations plan and freshen it for 2019—or to create one altogether.
A practical action plan can be put into place to augment your overall marketing activities for a fraction of the cost of what you would invest in advertisements.
What’s more, when you bring an experienced, knowledgeable PR team to your side, you get considerably more than simply a publicity team. You acquire a team of marketing professionals who proactively help you sell your ideas while covering your back to fight off challenges that prove damaging to your enterprise.
Our recommendation: add PR to your marketing mix in 2019…think of it as a present for your enterprise.
Best wishes for a happy holiday season and a great 2019
At Wellons Communications, we have been fortunate to assist – and learn from – extraordinary clients whose successes we have been pleased to contribute to. We are, indeed, grateful for their business and we remind ourselves every day that it is a privilege to serve our clients and help them attain success.
We wish you the same kind of success for your business in the coming year.
Merry Christmas…and a prosperous and fruitful New Year.