Social media—and its hold on businesses that are seeking to sell to those millions of fans—has dramatically changed how we market to wanna-be clients. Businesses like to call on social media because it is relatively inexpensive, allows rapid formulation of…
Category: blog
Why you need a head shot – and tips to take one yourself
If someone needed a professional headshot of you, do you have one? Not a picture of you cropped from a group photo or a selfie, but a quality, professional headshot. Surprisingly, many people don’t. Living in the busy world we…
How would Santa use public relations?
Santa needs PR? “C’mon,” you scoff. “Santa needs PR like I need a hole in the head.” But, when you step back and think more about it, even Santa has a genuine need for public relations assistance, just like your…
How to get the most out of your elevator speech
Quick! When someone asks you “What do you do?”, what’s your answer? Do you tell the questioner, in a single sentence, what you do – or do you focus on the benefits you provide your clients? Are you able to…
Four things you need when distributing your company’s news
Suppose you tweaked your product or service so it made you the leader in your particular industry…and no one heard the news. Suppose you landed a huge client that elevated your position to a leader in your field…but couldn’t get the…
Communications is a two-way street…starting with listening
One of the traits of successful business people is their ability to communicate. Successful businesses center around great ideas, augmented by the ability of their leaders to clearly and persuasively convey why their product or service is important for their…