The competition for your attention has never been so fierce. From the time your alarm goes off and you check the news to the moment you check tomorrow’s weather and click the television remote before going to sleep, you are…
Category: Blog
Tips for starting an influencer marketing program
You’ve probably heard of influencer marketing before. Maybe the term brings to mind visions of Kylie Jenner sharing a product she loves on Instagram, and it seems out of reach for your business. But to be honest, that’s just not…
How PR can help you get ahead in today’s E-commerce marketing environment
The shift toward an E-economy arrived with bewildering speed during the past decade. While it did not catch businesses off guard, E-marketing surprised many with the speed by which it overtook traditional marketing processes. Now, with the entrenched presence of…
How to get started with Facebook and Instagram ads
Maybe you’ve been there. You’re posting and posting great content for your business, and yet you still see your post reach hovering in the same sad range. You’ve heard about social media ads, and you’ve even started researching how to…
Why COVID-19 could be your opportunity for media coverage
We’re all numbed by the overwhelming amount of information doled out daily by public health officials, governmental officials and other well-meaning organizations. Wear masks. Keep your distance. Wash your hands. It’s a mantra we have heard—and lived—daily since COVID began…
Why you need to think about crisis communications now (and how to start)
With everything 2020 has thrown at businesses, it’s probably not too hard to imagine why your business might need a crisis communications plan. There have been countless lessons over the past few months of businesses tackling crisis head on, and…