One of the most powerful tools in your marketing arsenal is also one of the simplest to develop and put to work for you. It’s storytelling—the art of sharing your story and explaining how your business or service helps customers.…
Category: Blog
Facing coronavirus: How to craft business communications during crisis
Like many of you, we at Wellons Communications have been closely following the developments related to COVID-19, or coronavirus, over the last week. We have been in constant contact with our clients through this time, helping them craft communications to…
Involve your PR firm at the start of marketing planning
When businesses put together important marketing initiatives, it’s surprising how many times publicity and public relations are treated as an afterthought. In an overwhelming number of instances, organizations invest enormous energy and time into involving their advertising agencies at the…
Top social media post ideas for businesses
If you have a business, chances are you realize the value of social media. (If not, there are so many reasons you should consider it!) Creating content for a business page, however, is vastly different from updating and maintaining a…
Beyond the elevator speech: Five questions you need to answer for your business
We’ve all heard the importance of having an “elevator speech” that tells your audience what you do and how important your product or service is to them. We at Wellons Communications agree with the idea of a short, punchy message.…
5 things you need to know before hiring an agency
At Wellons Communications, we’ve seen how much of a difference hiring an agency can make for a business. We’ve seen the power of a national PR placement in getting a client noticed by buyers in their industry. We’ve seen how…