Orlando Public Relations Firm Archives - Page 4 of 4 - Wellons Communications

Council of 101 Hosts Festival of Trees Media Preview

Posted on November 16, 2015 by Wellons team

The 29^th Annual Festival of Trees took place at the Orlando Museum of Art. We have had the pleasure of working with Council of 101 for several years, and it was an honor to organize their media preview kicking off the 2015 Festival of Trees event.

A media preview is beneficial to any business. It can offer a promotional boost in advance of an event opening or product launch, and it gives you the opportunity to spotlight your unique angles for an audience that is equipped to spread the word far and wide.

Media events rely on having not only the proper contacts, but the right approach. A specific structure is expected for a successful media event as well. We pride ourselves on our ability to help you put your best foot forward for the most appropriate audience.

Many thanks to the media guests in attendance, and kudos to Council of 101 for another enchanting display! The organization has raised over $6.5 million dollars benefiting the arts, children’s programs, and the museum.

Why You Need Reviews

Posted on October 12, 2015 by Wellons team

In an age where consumers turn to social media and the internet for so much of their buying needs, reviews are more popular than ever. Reviews bring credibility to your business. Whether it’s a book, a product or a restaurant, consumers want to buy something they can trust. According to Marketing Land, when customers see positive recommendations, they’re more likely to buy it. Reviews can help erase any doubts of potential customers, and bring peace of mind with a purchase.

Besides the obvious benefit to consumers, reviews can help improve social media for a business by generating content.

Perhaps most importantly, from a business perspective, the word of mouth marketing effort will increase sales. As the graph above shows, reading reviews influences buyer decision. Many consumers read reviews before making purchasing decision. Reviews lead to more sales.

: Source: Marketing Land

Turn to a team that knows how to get reviews in digital and traditional media, Wellons Communications.

Taylor Swift: Always In The Spotlight

Posted on August 7, 2015 by Wellons team

Taylor Swift is everywhere. She’s won countless music awards, her songs play on almost all radio stations and her photos can be found online and in magazines. Clearly, she’s hard to miss.

Now it seems that Swift keeps getting into disagreements with other fellow musicians, such as Katy Perry and Nicki Minaj, although her feud with the former is ongoing.

So what’s the big deal? Why do people keeping “picking” on Swift? Are these musicians really jealous of her and her achievements? Or is there something underneath all the flustering?

Could it all be due to a typical Hollywood hoax, to stir up public attention for these artists?

No information has been found to support such a theory, but the constant “hate” Swift gets seems somewhat intentional and timed.

For example, recently Nicki Minaj posted a tweet in which it was very apparent she was talking about Taylor Swift. Katy Perry decided to quickly jump in with a tweet to not so subtly offend Swift. Swift then responded by sending a tweet of her own basically denouncing Minaj for what she said. Minaj again tweeted a response to Swift saying that she wasn’t actually talking about Taylor and that she was still in her good graces, and Swift did the same. All in the same day.

These ladies all have PR teams who monitor everything they wear, say or do, so wouldn’t these professionals stop them whenever these stars post controversial tweets or photos?

Or is it all part of the plan?

Every time a celebrity gets into a feud with another celebrity, it always becomes news. These “feuds” garner public attention, as well as admirers. Everyone loves a good show, and these situations provide just that: a good show!

If this were true, their PR teams show that they know what “sells”. They know how to get the public’s attention and keep it. This is an important skill for any PR professional. These artists’ PR teams know who they are targeting and will give them exactly what they want. Likewise, in other types of PR, it is also crucial that professionals know their target audiences and give them what they like, in the manner that want it, i.e. social media to reach millennials and younger generations.

Mac users steer to more expensive hotels on Orbitz

Posted on June 26, 2012 by Wellons team

Many Mac users are fanatical about their computer and are willing to pay extra to own the brand.

Those same Mac users apparently also like to spend a little more on hotel rooms. The online travel agency Orbitz says Mac users spend as much as 30 percent more than PC users on the average hotel booking. The Wall Street Journal reports that the online travel service is showing Mac users more expensive properties.

Orbitz is experimenting with showing different hotel offers to Mac and PC visitors. The move is raising eyebrows and attracting front-page attention. The online travel agency is following a growing trend using predictive analytics to target potential buyers. Orbitz is quick to point out that both Mac and PC users can still rank hotels by price if they wish.

Companies used to just track what websites were being looked at, now they are tracking what computing system are being use.

Budget conscious Mac users should be cautious. Orbitz is likely to begin using the same algorithms to show rental cars and airline flights.

For PC users – especially those with broken hinges on their three-year-old laptop – expect to see more budget-friendly options on the front page of your online travel agency.

What do the media and hurricanes have in common?

Posted on August 30, 2011 by Wellons team

Unpredictability is the rule of the game when it comes to hurricanes…..and the media.

This past weekend, the media rushed to call Hurricane Irene a once-in-a life time storm – a major hurricane that would race up the eastern seaboard and wreck havoc on all along its path.

In many ways, Irene lived up to its billing. Just ask the millions of people still without power or the good citizens of Vermont who are still sopping up the damage from massive flooding.

Yet the same media that staked out weather teams ready for wall-to-wall coverage did not appear satisfied with the multi-billion dollars of destruction. As soon as the storm cleared the U.S. border, many news organizations switched quickly from forecasters predicting gloom to news writers asking why the gloom and doom didn’t meet the forecast.

Only the media could create so much noise and then turnaround and complain that the noise was too loud for the result.

Hurricanes have been – and always will be – unpredictable. You never know what path they will take or how hard they might hit their target. Unfortunately, the same can be said for many members of the media.

The take away: Prepare as best you can. Whether with hurricanes or media relations, it is best to have a firm plan in place for when the storm hits your business.

PR Job – put a new Sheen on this one

Posted on February 4, 2011 by Wellons team

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By Cori Pope

By now everyone’s heard of the self destructive, downward spiral of beloved Two and a Half Men star and Golden Globe winner, Charlie Sheen.

Just in the past month Sheen’s reputation has gone from notorious bad boy to infamous binge drinking, coke smoking, ever in the presence of porn stars partier. To put the icing on the cake, all this comes as he’s still on probation for his domestic violence spat with ex-wife Brooke Mueller.

Recently, a video surfaced of Sheen dancing, with three scantily clad women at the inception of his 36-hour cocaine fueled party binge last week. Of course, this marathon resulted in a trip to the hospital and rehab.

Now, Charlie’s speaking up about the rumors saying, “All crap. Believe nothing. I will never speak about any of this as long as I’m alive. You’re all gonna have to keep towing the same redundant line, guessing wrong.”

Later his rep spoke on Sheen’s behalf of his remorse and new work ethic.

“I have a lot of work to do to be able to return the support I have received from so many people. I want to say thank you to my fellow cast members, the crew of Two and a Half Men and everyone at CBS and Warner Bros., especially [CBS CEO] Les Moonves and [Warner Bros. TV President] Bruce Rosenblum for their concern and support. And to my fans, your good wishes have touched me very much. Like Errol Flynn, who had to put down his sword on occasion, I just want to say thank you.”

Right now his reps need to put on their best public relations hats to turn his reputation around, which will not be an easy fix.

But here’s a little encouragement, look at Robert Downey, Jr., Ben Affleck, Drew Barrymore, Brittany Spears and Whitney Houston.

At Wellons Communications, We Take Education Seriously

Posted on November 1, 2010 by Wellons team

Education and Training Yes, education clients are a pillar of our PR agency. We represent trade schools, private schools and the technology companies that keep school systems properly staffed with dedicated, qualified teachers.

The education that we take the most pride in is the growth and training of our staff and our fine group of interns. We provide a rigorous teaching environment for our staff—focusing on how newsrooms and digital media need and want information.

Over the years, we have taken great pride in seeing members of our agency family move on to great jobs and top-line opportunities, including contract positions for The Walt Disney Company, jobs opening The Wizarding World of Harry Potter at Universal, posts with Edelman in Australia, and intern slots in New York and London.

So whether you are looking for that great first job or internship, consider the following:

Does the agency you work at care about your growth as a PR pro?
Will you get daily lessons in better communications?
Do you get to work directly on national and international clients with a proven track record of success?
Are you challenged to learn how to work smarter and write better?

As many of our grads have told us, a college education is a wonderful thing—but the real education starts when you step out the door.

Learn more about our Orlando Public Relations Firm by joining us on Facebook and Twitter. And submit your resume and cover letter today by e-mailing Sara Marinan at sara@wellonscommunications.com.