PR Job – put a new Sheen on this one


By Cori Pope

By now everyone’s heard of the self destructive, downward spiral of beloved Two and a Half Men star and Golden Globe winner, Charlie Sheen.

Just in the past month Sheen’s reputation has gone from notorious bad boy to infamous binge drinking, coke smoking, ever in the presence of porn stars partier. To put the icing on the cake, all this comes as he’s still on probation for his domestic violence spat with ex-wife Brooke Mueller.

Recently, a video surfaced of Sheen dancing, with three scantily clad women at the inception of his 36-hour cocaine fueled party binge last week. Of course, this marathon resulted in a trip to the hospital and rehab.

Now, Charlie’s speaking up about the rumors saying, “All crap. Believe nothing. I will never speak about any of this as long as I’m alive. You’re all gonna have to keep towing the same redundant line, guessing wrong.”

Later his rep spoke on Sheen’s behalf of his remorse and new work ethic.

“I have a lot of work to do to be able to return the support I have received from so many people. I want to say thank you to my fellow cast members, the crew of Two and a Half Men and everyone at CBS and Warner Bros., especially [CBS CEO] Les Moonves and [Warner Bros. TV President] Bruce Rosenblum for their concern and support. And to my fans, your good wishes have touched me very much. Like Errol Flynn, who had to put down his sword on occasion, I just want to say thank you.”

Right now his reps need to put on their best public relations hats to turn his reputation around, which will not be an easy fix.

But here’s a little encouragement, look at Robert Downey, Jr., Ben Affleck, Drew Barrymore, Brittany Spears and Whitney Houston.