As 2021 draws to a close, we appear to be slowly turning the corner in battling the COVID threat. While we are not yet over the hump in creating the herd immunity necessary to return to life as we knew…
Category: Media Relations
Are you relevant to your audience?
Take a glance at what kind of information you have available on your website and ask yourself, “How important is this information to the folks we’re trying to reach? Is it worth their time? And how does it reflect on…
Media relations storylines: Think beyond yourself and your business
This may be hard for some business owners to accept, but media relations storylines are not about your business. It’s about the story, and it’s about the angle the reporter wants to cover that would benefit the readers or viewers…
Cut through the clutter and make your voice heard
As we head toward the rest of 2020, the challenge of effectively projecting your message — and unique characteristics — to your target audiences is going to be increasingly difficult. Media will remain neck-deep in coverage of the presidential race,…
The importance of pitching stories
When we sit down with clients, one of the first things we hear is some version of “We want media to recognize who we are, what we do and what we offer our customers. What we do is important, and…
Four things you need when distributing your company’s news
Suppose you tweaked your product or service so it made you the leader in your particular industry…and no one heard the news. Suppose you landed a huge client that elevated your position to a leader in your field…but couldn’t get the…