As we head toward the rest of 2020, the challenge of effectively projecting your message — and unique characteristics — to your target audiences is going to be increasingly difficult. Media will remain neck-deep in coverage of the presidential race,…
How many times have you gone online to research a prospective client’s organization only to find yourself mired in promotional gobbledygook that fails to clearly state what the organization does? Now, put yourself in the shoes of an enterprising journalist…
Quick! When someone asks you “What do you do?”, what’s your answer? Do you tell the questioner, in a single sentence, what you do – or do you focus on the benefits you provide your clients? Are you able to…
Let’s face it. When you put pencil to paper in developing your marketing program, the first question usually is “How much do we have to budget for advertising?” The answer, inevitably leads to spending an inordinate amount of time (and…
Think for a moment about all the distractions that compete for attention in your work life. Phone calls, texts, emails, meetings. Questions from employees. Questions from clients. Unanticipated interruptions. Add to this your personal life, which has the same ongoing…
While people across the country held their breath watching Alabama’s last-second defeat of Georgia in the College Football Playoff National Championship on Monday, some in Orlando slept soundly. We can only assume the athletic department staff at the University of…