Maybe you’ve been there. You’re posting and posting great content for your business, and yet you still see your post reach hovering in the same sad range. You’ve heard about social media ads, and you’ve even started researching how to…
Tag: social media strategy
Why you need to think about crisis communications now (and how to start)
With everything 2020 has thrown at businesses, it’s probably not too hard to imagine why your business might need a crisis communications plan. There have been countless lessons over the past few months of businesses tackling crisis head on, and…
Top social media post ideas for businesses
If you have a business, chances are you realize the value of social media. (If not, there are so many reasons you should consider it!) Creating content for a business page, however, is vastly different from updating and maintaining a…
Are you too much in love with social media?
Social media—and its hold on businesses that are seeking to sell to those millions of fans—has dramatically changed how we market to wanna-be clients. Businesses like to call on social media because it is relatively inexpensive, allows rapid formulation of…
Social media delivers results
More than 80 percent of Americans have a social media presence. If you’re not using social media as part of your marketing strategy, you’re missing out. Social media marketing can be extremely effective, and it doesn’t have to be confusing…
ICYMI – Social Media Platforms Widening Advertising Options
Instagram introduces carousel ads, Pinterest expanding promoted pins In case social media advertising and marketing wasn’t complicated enough, more platforms are expanding their promoted content offerings. Instagram and Pinterest are both expanding their promoted content services, and they are both…