Social media has been on our minds at Wellons Communications lately. Are you doing all you can to make the most of social for your business? Give yourself a check-up with these five tips.
Tag: PR
How to make the most of your next media event
At Wellons Communications, we’ve worked our share of media events, from restaurant openings with big celebrities to most recently, Altamonte Springs’ Red Hot & Boom. Here are some of our tips to help your next event go off without a…
What do your customers really think of you?
Everyone wants to know what others think of them—and when they find out, they want the perception to be positive. But how much time and effort do you put in to finding out how your customers know about and perceive…
Why you need to include PR in your marketing plan
Let’s face it. When you put pencil to paper in developing your marketing program, the first question usually is “How much do we have to budget for advertising?” The answer, inevitably leads to spending an inordinate amount of time (and…
How PR can help you capitalize on unexpected opportunities
Unexpected marketing opportunities are akin to natural disasters like earthquakes, hurricanes, and cold weather events. You know they are coming, but they are impossible to predict when and where they will happen. So, how do you forecast unexpected opportunities? How…
Competing for attention in the Age of Distraction
Think for a moment about all the distractions that compete for attention in your work life. Phone calls, texts, emails, meetings. Questions from employees. Questions from clients. Unanticipated interruptions. Add to this your personal life, which has the same ongoing…