Ever think of yourself as a trendsetter? Have you ever wondered how you can supercharge your digital marketing program by capitalizing on trends? It’s all too easy to say to oneself, “There’s nothing trendy about my industry.” But, when you…
Category: Communications Strategy
Crisis communications: How prepared is your business?
When you hear “crisis communications,” your first reaction might be “It won’t happen to me.” After all, you’re just a business—not the target of something you’d see on the news. And you’re right—mostly. While you probably won’t suffer some kind…
Are you too much in love with social media?
Social media—and its hold on businesses that are seeking to sell to those millions of fans—has dramatically changed how we market to wanna-be clients. Businesses like to call on social media because it is relatively inexpensive, allows rapid formulation of…
How would Santa use public relations?
Santa needs PR? “C’mon,” you scoff. “Santa needs PR like I need a hole in the head.” But, when you step back and think more about it, even Santa has a genuine need for public relations assistance, just like your…
Four things you need when distributing your company’s news
Suppose you tweaked your product or service so it made you the leader in your particular industry…and no one heard the news. Suppose you landed a huge client that elevated your position to a leader in your field…but couldn’t get the…
Social media check-up: Is your business healthy?
Social media has been on our minds at Wellons Communications lately. Are you doing all you can to make the most of social for your business? Give yourself a check-up with these five tips.