Every morning in Africa, a gazelle wakes up.
It knows it must run faster than the fastest lion or it will be killed.
Every morning a lion wakes up.
It knows it must outrun the slowest gazelle or it will starve to death.
It doesn’t matter whether you are the lion or the gazelle.
When the sun comes up, you better start running.
Getting your message out to your target audiences must be an important priority in your business. If you drag your heels reaching out to your clients and potential clients, you can bet your competitors are working to fill the void.
Why the urgency?
Because no one is holding their breath waiting to hear from you.
Important ideas have to be repeated — often
At Wellons Communications, we believe in the Rule of Seven: Seven impressions are required to effectively communicate an important thought or concept.
The core message can be the same, but it needs to be conveyed at least seven times to break through the “white noise” of communications.
So how do you know when you have achieved the Rule of Seven?
Whatever metrics are important to you should either change (or remain the same) when your target audiences have absorbed your message.
What kinds of results? Sales should show positive results. Awareness should increase. Perception of your service or product should be aligned with how you want your product or service to be recognized. Customers and clients should be more attuned to what you are can do – and are doing – and why you are important to their welfare.
We get those results
Our organization conducts communications programs that strive for positive marketing results, not simply publicity or news coverage that puts you in front of your audience on a one-time basis.
The only reason you are in business, after all, is to sell something. And our job is to help you sell it.
We go about it from two vantage points:
1) Creating opportunities for you to tell your story and create awareness of the benefits of your product or service
2) Removing any barriers from your ability to reach your key audiences
We aggressively seek and capitalize on communications opportunities that can benefit you and obliterate any barriers (e.g. misconceptions, underutilization of available resources, competitive claims) that can stand in the way of your business.
So what’s stopping you?
One of the most common barriers to marketing success is getting timely approvals to launch messaging programs.
Plans can reside inboxes for weeks before reviewed and Okay-ed. Decisions on strategies and tactical programs can be pushed off until “we get it just right.”
Meanwhile, your competitors are running circles around you. They are getting closer to reaching seven points of contact with your target audiences before you.
Like the gazelle and the lion, you have to run fast
Today’s hyper-speed communications environment demands that you work fast.
Our team at Wellons Communications recognizes how important that is.
Like the gazelle and the lion, we run as fast as we can every single day and craft programs that our clients may have not yet considered.
Find out just how fast we can move. Give me a call at 407-339-0879 or email me at firstname.lastname@example.org to learn more about what we can do to help boost your marketing communications.