When you hear “crisis communications,” your first reaction might be “It won’t happen to me.” After all, you’re just a business—not the target of something you’d see on the news. And you’re right—mostly. While you probably won’t suffer some kind…
Tag: Reputation Management
What do your customers really think of you?
Everyone wants to know what others think of them—and when they find out, they want the perception to be positive. But how much time and effort do you put in to finding out how your customers know about and perceive…
Competing for attention in the Age of Distraction
Think for a moment about all the distractions that compete for attention in your work life. Phone calls, texts, emails, meetings. Questions from employees. Questions from clients. Unanticipated interruptions. Add to this your personal life, which has the same ongoing…
UCF Knights: Marketing and Football Champions
While people across the country held their breath watching Alabama’s last-second defeat of Georgia in the College Football Playoff National Championship on Monday, some in Orlando slept soundly. We can only assume the athletic department staff at the University of…
What companies can learn about crisis PR from the United Airlines leggings incident
On Sunday morning, a United Airlines gate attendant barred two teenage girls from boarding a flight from Denver to Minneapolis because they were wearing leggings. News of the leggings incident went viral, and within hours, United Airlines had a PR…
Don’t be a dope: drug scandal leads to sponsor fall out
Lance Armstrong. American professional road racing cyclist. Seven-time winner of the Tour de France. World champion of the sport. And a bona fide dope. In light of strong evidence of the use of performing-enhancing drugs, the U.S. Anti-Doping Agency has…