A great TV story about your business’s latest charity effort runs on the 10 p.m. news. The local business journal publishes a feature on your growth strategy. The trade publication your partners read runs an item on your latest product.…
Tag: pr firm
Involve your PR firm at the start of marketing planning
When businesses put together important marketing initiatives, it’s surprising how many times publicity and public relations are treated as an afterthought. In an overwhelming number of instances, organizations invest enormous energy and time into involving their advertising agencies at the…
Why you need to keep your PR plan fresh and flexible
Let’s start with an assumption we can all agree upon. You must have a plan to succeed in business. If you don’t know what you want to accomplish, you will never arrive at your destination. It’s no different in public…
Social media check-up: Is your business healthy?
Social media has been on our minds at Wellons Communications lately. Are you doing all you can to make the most of social for your business? Give yourself a check-up with these five tips.
How to make the most of your next media event
At Wellons Communications, we’ve worked our share of media events, from restaurant openings with big celebrities to most recently, Altamonte Springs’ Red Hot & Boom. Here are some of our tips to help your next event go off without a…
What do your customers really think of you?
Everyone wants to know what others think of them—and when they find out, they want the perception to be positive. But how much time and effort do you put in to finding out how your customers know about and perceive…