Tag: Orlando Public Relations Firm

Why you need PR to have success with AI in business

Posted on by Wellons Communications

Think back and you’ll see just how rapidly communications has changed marketing…and how the changes have affected how you conduct business.

In 1996, there were approximately 45 million people using the internet. By 1999, the number reached 150 million, and more than half of them were from the United States. By the year 2000, there were 407 million users in 218 of the 246 countries in the world.

In the late ’90s, Google entered the scene. Before Google became the world’s most popular search engine, Yahoo was the leading search engine on the internet. By 2000, Google’s popularity had grown immensely and soon upended Yahoo to become the world’s most popular search engine.

Now marketing is embracing Artificial Intelligence (AI)… but it remains to be seen precisely what impact AI is going to have on business and how it is going to be used.

What impact is AI having on marketing?

AI is (and to an extent already has) transformed how people look for information. Marketers are adapting.

AI search relies on trusted, relevant sources that have a strong, authoritative reputation. Meaning? AI relies on exactly what PR delivers. It’s time for the PR industry to take center stage.

AI is transforming how people look for information and how people look for products. It’s the biggest shift since the emergence of Google…even in how people think.

Particularly affected are businesses that rely on Search Engine Optimization (SEO). The are new platforms, new algorithms, and new demands. Clicks and traffic are dying – with visibility and awareness taking their place.

What that means is that there is less reliance on being visible on Google and more of a presence everywhere.

What to expect from AI and how it will evolve

First off, the business world as a whole is getting up to speed on how AI can be best employed.

No one is a total authority on AI. How AI is being utilized now—and how it will be used in the immediate future—is evolving just like the early days of search engines.

Two things you can expect to see in relation to AI:

  • Confusing new acronyms and vocabulary. You will see acronyms like GEO, AIO, AEO and words and descriptors like AI agents, agentic marketing, hybrid cloud, and anthropomorphism.
  • Self-proclaimed authorities in AI. There will be a flood of “experts” who will emerge and anoint themselves as an authority on how to use AI and claim to know everything about how to use. Be skeptical. Nobody has all the answers because AI is still emerging.

Wellons Communications is adapting to AI…along with everyone else

We do not claim to know more than anyone else on how to harness AI.

But we’re already learning that AI offers an advantage to businesses that use PR.

That advantage? PR delivers the trusted, relevant sources that feed the AI beast.

And trusted, reliable information is what Wellons Communications delivers.

Let us give your business a hand as you adapt incorporating Artificial Intelligence into your marketing program. Call us at 407-339-0879 or email us at will@wellonscommunications.com and let’s talk about how we can harness AI to help your business move into this exciting new era.

Why COVID-19 could be your opportunity for media coverage

Posted on by Wellons team

We’re all numbed by the overwhelming amount of information doled out daily by public health officials, governmental officials and other well-meaning organizations.

Wear masks. Keep your distance. Wash your hands. It’s a mantra we have heard—and lived—daily since COVID began to make its presence felt in early February.

Lost in the shuffle is information about products and services that continue to operate without interruption and whose services are in demand.

Surprisingly, there is considerable demand for product and service information. However, in response to this demand, information outflow by public relations operatives has actually decreased.

In our estimation, that presents an opportunity you cannot afford to miss.

How do we know media wants more information in today’s COVID times?

Energy PR, a well-respected British public relations firm based north of London, conducted a survey of nearly 150 British media outlets in the past month. The survey explored how things have changed for them since COVID-19.

The answers Energy PR uncovered offer some valuable insights that businesses and brands can capitalize upon. You can see their survey for yourself here.

One survey, of course, does not a trend make. However, like Energy PR, we hear journalists saying, “I am okay with COVID material, but I need other stuff as well.”

Here’s what Energy’s survey tells us:

Don’t try to be COVID-relevant when you’re not. There is so much COVID information out there that you get lost in the shuffle and become just another COVID story. A full 20 percent of journalists report that “no one is doing or saying anything new at the moment.”

Creativity counts. Sometimes creativity is simply being the oracle of the obvious. Actions like pointing media toward your blog posts, identifying how customers are adjusting to changing times and even new, unforeseen responses from your customers can all provide information that may serve as a news hook for outlets hungry for something besides COVID.

Don’t hold back. Business acumen and insights count. But you’ve got to express your ideas—and distribute them—to get noticed.

If you have something to say about your business category, now’s the time. If you’re noticing significant changes in consumer behavior, be a leader in your category and say it.

If you have something totally unique to point toward, go all out and issue a press release, tweet, conduct a webinar or make yourself available as a guest on a podcast. Above all, however, let your PR firm know about it so your marketing team can take advantage of what you have to say.

Capitalize on the lack of information. The sheer volume of information in the current news environment offers an extraordinary marketing opportunity for you to put your name in front of households who are weary of news revolving around The Mantra (masks, distance, handwashing) and COVID.

Here’s how Wellons Communications can help you…right now:

We know how to identify what’s newsworthy, even when you may not realize you have news.

We have exceptional news distribution capabilities that can put your news in the hands of journalists who are eagerly looking for something to report on other than COVID. We also possess the kind of creativity that can make your message stand out and call for attention.

We have outstanding resources at our fingertips that can graphically make your messaging come to life. And we understand how to make your message turn into memorable video and audio “bites” that can put your product or service into the news. 

You can capitalize on an open news window right now…but only if you act.

Never before have we seen the media so eager to report something beside The Elephant in the Room (COVID). Indeed, with smaller-than-ever staffs and less time available to research and identify what’s newsworthy, media have become more and more dependent on folks like us at Wellons Communications to help them find stories that will interest their readers, viewers and listeners.

You can only take advantage of this opportunity by acting. The media are not going to find you if you wait for them to call.

Instead, let someone like us give you a hand in crafting and distributing information that will put your product or service into the news. We can help you connect with your target audiences and conversely, allow your would-be customers to connect with you in the form of sales.

Call me, Will Wellons, at 407-462-2718 or email me at will@wellonscommunications.com and let me know what you want your audiences to hear.

Does your agency do that? The service you need to take advantage of

Posted on by Wellons team

When your agency crafts a social media strategy that gives you a great ROI, it’s amazing. When they knock it out of the park with a huge media hit, it’s impressive. When they execute on an email campaign that boosts the bottom line, you’re thrilled.

All of that is great (and we hope that’s happening for you). But if your agency partner is not an expert in one key area, chances are, you’re underutilizing your resources—and none of the above outcomes will be possible.

What is it?

It’s content.

More often than not, potential clients come to us requesting help with social media or wanting a press release written and distributed to the media. We do both, but the reason we’re able to do so successfully is because what we do best at Wellons Communications is craft content. And your agency should be able to say the same.

What is content?

Content is everywhere, from an organic post on Instagram to an SEO blog, a marketing email and even a white paper. It could be an internal communication, like a letter to your employees, customers or vendors, or a sales sheet, like a case study.

It could even be a non-written form, like a video or infographic.

To put it simply, content is how you tell your story, how you express your brand to your audience and the world. It is the lifeblood of everything your agency does.

What are the benefits of content?

When done right, content can help you achieve your marketing and PR goals. You can expand your reach with an SEO blog or a well-crafted digital ad.

You can cut through the clutter and grab your audience’s attention with an eye-catching email. Or you can communicate your point of difference clearly in success stories, sales sheets and white papers.

With content done right, you can gain customers, makes sales and position yourself as an industry leader.

Why should your agency lead content?

It’s true that content is incredibly important to businesses of all sizes. There’s a good reason many CEOs, CMOs and everyone in between try to hold on to content. They know their story, and they believe they can tell it better than anyone else.

With the wrong agency, that might be true. But the right agency should be a partner for your business. They should not only click with you right away, making you feel like they just “get” you from the start, but they should continue to hone that relationship, learning and circling in on the core of your message.

They should come to understand you like you understand yourself and be able to explain that across all sorts of platforms.

If they don’t, you’ll feel the limits of your relationship even in something as simple as a social media post or a press release.

But when your agency does have this level of understanding, having them hit on all levels of content is an amazing benefit—and one you should take advantage of.

For starters, your agency should be made up of professionals. You hire them to take in information, synthesize it, and determine the best way to share it. When you can use that storytelling ability across platforms, you’re firing on all cylinders of communication. Drawing on content, your agency can tell your company’s story as a united front, from a single tweet to a guest article in your favorite trade publication. And that’s incredibly powerful.

At Wellons Communications, we’re storytellers first. Our agency is made up of former journalists and PR pros, all of whom have been trained to listen, tease out the unique details of your story and tell it eloquently. We’re not limited by platform or length.

Want to take advantage of that? Give Will a call at 407-462-2718 or email him at will@wellonscommunications.com.

Lean on simple messaging and graphics to tell your reopening story

Posted on by Wellons team

What’s the best way to re-establish commerce as we knew it before the onset of COVID-19?

Truth be told, no one has all the answers. And, there is no “one size fits all”. Whatever approach you adopt for reopening must be tailored to your audience and what you can communicate about your business.

And, whatever you convey about your business needs to immediately connect with your current and potential clients and possess relevancy to their needs, as well as your ability to deliver services.

So, what are some ways you can affordably and instantly cut through the clutter of COVID-19-related messaging to get your message across?

Use graphics to fast-track your message.

Lean on high-impact PR graphics to tell your story…graphics that present memorable, easy-to-understand information about you, and your service, at a single glance.

Something as simple as a postcard can re-establish that you are open and operating. A message like “We’re up and running”, accompanied by your name and how to reach you will immediately establish a key element of reopening marketing communications.

The same message can easily be reconfigured to a visual-centric email that can be viewed and understood in a single moment. It can also be adapted to a text message or posts on social media.

Make your graphics as powerful as possible

Make it easy for your target to understand you are up and operating.

Aim for high impact and a minimum of clutter and distraction. A simple message surrounded by white space, for example, can have the same power and impact as a costly billboard or a paid full-page ad in a newspaper (either the printed kind or their online editions).  

A single, memorable graphic or combined headline-graphic, along with your company’s name and logo, can get your point across and immediately convey that your business is moving forward.

Your message has to be more than “We are open.”

 As businesses reopen, one’s first instinct is likely to blurt out “We’re open” or “We’ve reopened.”

That’s all well and good, but it doesn’t exactly jump off the page. That’s because millions of other businesses are saying the very same thing. So many businesses are saying “We’ve re-opened” that it is difficult to remember who is who, what they are selling, and why it is relevant to you.

Your message has to be short. Simple. And different.

Creating short, simple messages that are different can be amazingly powerful. But it’s not as simple as it sounds.  

It is a process that requires some hard thinking on the part of your communications team and discipline on your part.

In these communications-overloaded times, we have found that keeping it simple is a strategic approach that consistently works to cut through the clutter and enable our clients to stand apart from the pack.

It’s an approach we are ready to put to work for you.

We thrive on the challenge of creating simple but powerful messages and blending them with memorable graphics to convey your key marketing messages.

Creating short, simple messages and making your message different is where Wellons Communications can assist you. 

If that’s the kind of fast-track approach you need to help get your marketing communications re-established, then talk with us.

We’ll listen carefully to what you want to accomplish with your messaging and work quickly, but thoughtfully, to provide solutions that can accelerate getting your business operating as much “back to normal” as possible in as short a time as possible.  

Call me, Will Wellons, at 407-462-2718, or email me at  will@wellonscommunications.com and let me put our team of messaging pros behind you

Cut through the clutter and make your voice heard

Posted on by Wellons team

As we head toward the rest of 2020, the challenge of effectively projecting your message — and unique characteristics — to your target audiences is going to be increasingly difficult.

Media will remain neck-deep in coverage of the presidential race, as well as state and local races. The coronavirus will remain at the top of the news for the remainder of 2020. And who knows what other news is around the corner waiting to pull attention away from your message?

The competition for consumer attention has never been more challenging

Forbes contributor Paul Jankowski neatly sums it up with his observation that “…brands have a better chance of keeping the attention of a goldfish than their targeted consumer.”

Need convincing? Try these observations on for size:

That means you cannot spend a lot of time trying to explain who you are and what you offer. It means that your message must possess simplicity and visibility to have a reasonable expectation of breaking through.

Wellons Communications solution: short messages and great visuals.     

Our Orlando PR agency has consistently preached “keep it simple.” It’s a philosophy we embrace and one that underlines a strategic approach we consistently adopt to ensure our client’s message is both heard and recognized.

Arriving at that messaging, however, requires discipline and hard work.

To formulate the message (and the approach that backs it up), we work with clients to address the following questions and identify the message that will get attention and connect with their target audience:

  • What is it you are selling?
  • Why should your product or service matter to your target audience?
  • What problem does your product or service solve?
  • What is the benefit of what you are selling?
  • What is the solution you bring to your target audience?
  • What are you trying to say?
  • What do you want your target audience to do in response to your message?

Once we agree on the answers to these questions, we are in position to determine what you should say and how you should say it.

And when we say it, we want to keep it short and memorable.

Communications have to go beyond words

Words are only a part of the communications process.

At Wellons Communications, we also promote the notion of relying on easy-to-understand visuals to project your message.

The old adage “A picture paints a thousand words” has never been truer than today.

Today’s consumers simply will not always make time to sit down and pore through an article or browse through a post — or even read your headline.

However, graphics and imagery can connect with consumers much faster than text. Witness the popularity of graphics-oriented apps like Instagram, TikTok and the many other photo-related apps that have become so popular.

That places a premium on a well-designed graphic that tells your story in an impactful, memorable way.

So, how can we make your messaging cut through the clutter?

We are bulldogs for adhering to simple solutions.

Keep it short. Keep it simple. Keep it understandable. And make it relevant to your audience.

If that’s the kind of approach you want to employ to improve your marketing, you need to be talking with us. You do the talking. We’ll do the listening. And together, we’ll generate the kinds of marketing results you are seeking.

Share your message with Will Wellons at 407-462-2718 or will@wellonscommunications.com.

Find out more about how our public relations and social media firm can make your messaging work harder, smarter, and more effectively.

How to prepare for media interest now

Posted on by Wellons team

A great TV story about your business’s latest charity effort runs on the 10 p.m. news. The local business journal publishes a feature on your growth strategy. The trade publication your partners read runs an item on your latest product.

Who doesn’t want that?

As an Orlando PR firm, we are no stranger to gaining media attention for our clients. In fact, earned media placements are one of the most common requests we get—and we’ve seen what they can do for a client’s reputation and reach.

Even so, there’s a big misconception with how these kinds of hits happen. Clients tend to expect that they will put out a press release and the media will come knocking. Sure, that happens sometimes (when it’s a good story, or we use our connections and skills to pitch media the right way). But often, media attention comes from being flexible. It comes from working a current event angle or building a relationships and reputations. And more often than not, it comes fast.

If clients aren’t prepared to make things happen, they might miss out on an once-in-a-lifetime opportunity. And nobody wants that.

Businesses who want to truly take advantage of media opportunities need to be ready. Below are a few steps you and your business can take to prepare now.

Nail your talking points

You know your elevator speech…right? CEOs and business leaders know what their company does, but you’d be surprised by how often they realize they can’t quite verbalize it. Before you take an interview with any media outlet, you need to be sure you can share your mission in a clear, concise way. Take some time to boil what you do down to just a few talking points, and be sure to share them with anyone who might handle media requests so your message is aligned.

Flag potential problems

Just like you want to know all the good things about your company, you’ll also want to do some introspection and identify any potential problems. Once in the public eye, anything and everything is fair game. If you can identify any tricky spots, you can be proactive in developing responses to any questions you might be asked about these things. This will help you avoid being caught off guard so you can mitigate any negative attention you might receive and position your company in the best light.

Identify a spokesperson

When time is of the essence, you need to know who’s stepping up. Identifying a spokesperson in advance allows that person to have time to complete the above steps.  Be sure to choose a company leader who is comfortable in the role and who can confidently speak to the company’s mission. Your reputation rests in their hands.

Know your visual opportunities

It is important to not only tell a great story, but to show it. Words are a powerful and often essential aspect to telling your story, but there are many times a story will die without visuals. This is particularly important for TV media. Be prepared to offer visual opportunities to journalists. You should also start to build your media kit with high-resolution, professional photos of your company, including headshots for all executives, shots of important services or activities, and videos. You don’t want to be scrambling at the last minute to get these, and often, if you can offer these assets, you can land a story that might otherwise be passed over.

Complete media training

Completing the above steps will take you far, but when you find yourself in front of a camera with a microphone in your face for the first time, it’s natural to freeze up. Completing media training can help you know the tips and tricks of the trade so you can feel comfortable and properly prepare for each individual interview.

How we can help

At Wellons Communications, our Florida PR agency is made up of former journalists and PR pros. We’ve been on both sides of the camera and notepad, so we know how to help you prepare and put your story in the best light.

We also understand how media works and can craft the right pitch to gain media interest in the first place.

Need some help? Call 407-339-0879 or email will@wellonscommunications.com and see what we can do to help you prepare for any media interest and news coverage that may come your way.

The power of storytelling in businesses

Posted on by Wellons team

One of the most powerful tools in your marketing arsenal is also one of the simplest to develop and put to work for you.

It’s storytelling—the art of sharing your story and explaining how your business or service helps customers.

It works in just about every situation, and despite the fear you may have of writer’s block or your notion that “I can’t write,” it’s actually surprisingly easy.

That said, not everyone has the inclination or ability to write their story. Most often, the challenge for business owners is simply finding the time necessary to sit down in front of a screen and keyboard (or a sheet of paper for old-school writers) and compose their story.

That’s where folks like us—Wellons Communications—enter the scene.

Who cares about your story?

Actually, nobody. That is, until you give them a reason to care about your story.

At Wellons Communications, we craft narratives that connect your story to the needs of those who can use your services.

We start with your customer. What is it they need? Your customer comes first because your story is really all about them.

Once the needs of your customer are identified, your story ends with explaining how your service fulfills that need or solves their problem. Your service provides a means to their end.

So how does Wellons Communications construct stories?

Every story has three basic elements: a beginning, a middle, and an end.

The need of your customer is the beginning. It is essential that you are able to explain the problem your customer is facing and why it even matters in the first place.

We build the story by sharing how you recognize your customer’s need or want and how you went about addressing your customer’s challenge. 

And, in the end, we provide a happy ending…confirming that your customer’s need was solved.

But, unlike a fairy tale, we also remind readers that some problems need to be addressed all the time (like competitive pressures, introduction of competitive services, changes in technology). In short, your service can solve customer’s problem or, better yet, can stand by the customer’s side to continue fulfilling their need.

Our storytelling formula borrows from the best

At Wellons Communications, we don’t claim to have invented storytelling. But we do pay attention and learn from those who share their stories in the most effective and compelling fashion.

One of the most powerful storytellers in today’s culture is Pixar, whose cinematic storytelling achievements have earned them considerable earnings, as well as worldwide recognition and respect.

Pixar’s storytelling technique follows a very simple formula. It goes:

Once upon a time there was [blank]. Every day, [blank]. One day [blank]. Because of that, [blank]. Until finally, [blank].

Here’s an example of how our storytelling works

Once upon a time, there was a small group of coffee sellers.

Every day, they sold their coffee to customers who really liked their coffee.

One day, they noticed their customers not only liked their coffee, they wanted more ways to buy their coffee.  

Because of that, the coffee sellers decided to make their coffee more available by expanding their store locations and selling coffee by the pound to their customers.

Until finally, their sales grew to the point where the coffee sellers could become a profitable and regional coffee brand.

Let us tell your story—and help your sales and earnings grow

Everyone has a story to tell.  Our job is to help our customers clearly identify the story they have to tell, craft that story on their behalf, and figure out the most effective means of sharing that story with current and potential customers.

Our storytelling technique is not quite as easy as the Pixar illustration cited above, but it borrows heavily from successful techniques in totally unrelated industries and puts them to work for our clients.

We can apply same storytelling techniques to your product or service.

Find out more about how we can make your story come to life for your customers. Call or email Will Wellons at 407-462-2718 or will@wellonscommunications.com and find out more about how your story can be told.

Bring your story to life with visuals

Posted on by Wellons team

People often think of public relations and journalism in terms of the written word.

Mention “public relations” and people immediately think of “press releases.” Say “journalism” and people connect it with “stories.”

Both perceptions are only the tip of the iceberg. Public relations firms and print journalists are, indeed, centered around the written word. We certainly value the importance of what you say, but in today’s contemporary Big Data environment, at Wellons Communications, we place equal emphasis on using visuals to project your story.

Here’s an example, as illustrated by London-based NeoMam Studios, a leading graphics design communications firm based in the UK:

The picture, indeed, is worth a thousand words.

Your brain craves visuals

Written communications are designed to conjure up a picture or image. With that in mind, let’s cut to the chase and examine just how important visuals are in telling people about your business:

• The human brain processes images 60,000 times faster than text.

• Ninety percent of information transmitted to the brain is visual.

• We can get the sense of a visual scene in less than one-tenth of a second.

• Color visuals increase the willingness to read by 80%.

• People following directions with text and illustrations do 323% better than people following directions without illustrations.

Visuals make your information more engaging

Organizations that specialize in visual communications have a name for communicating visually: infographics.

Infographics are particularly effective at communicating complex ideas. Non-experts better comprehend and understand information that requires long, complex explanation when graphics present the idea. Statistical information, e.g. trends in your industry or key points about why your product or service is superior, are more easily understood by laymen when presented visually.

An example of the power of infographics is the popularity of the informational graphics published regularly by USA Today. Not only is your eye attracted to the graphics, the ideas they project are quickly and easily understood. Even if you have little interest in the subject or know nothing about it, once you look, you come away with an image and information that you cannot easily forget.

Put Wellons to work on making your story easy to see … and understand

Our team at Wellons Communications firmly believes in making your message as easy to understand as possible. Simplicity in understanding is augmented by visuals. And that’s why we look for the best way to visualize your story and get people to notice you and your organization’s key attributes.

If you want to make your story come to life and possess qualities that will make people look at you a first—and second—time, keep Wellons Communications in mind. Contact us (407-339-0879 or will@wellonscommunications.com) and let us show you how we can blend words and pictures into memorable stories aimed at increasing your bottom line.

The importance of pitching stories

Posted on by Wellons team

When we sit down with clients, one of the first things we hear is some version of “We want media to recognize who we are, what we do and what we offer our customers. What we do is important, and people need to know about it.”

Those are noble ambitions and we agree with that objective.

However, the biggest challenge to attracting media attention is that everyone wants recognition. And by everyone, we mean all products and services in virtually every category. In other words, your product or service competes with everyone and everything in the world for attention.

Our job is to drill down and find out what really makes you unique and how to project that unique attribute to the media. And that leads to pitching – contacting media on a one-to-one basis to let them know how and why you stand out.


Pitching differs completely from simply issuing press releases.
The information within press release stands on its own. If the information is newsworthy, a press release will serve as an effective and useful means of generating news.

Press releases, however, are impersonal. They do not necessarily lead to or promote in-depth or feature coverage about your product or service.

A more tried-and-true method of using your information to achieve greater coverage about you is pitching, which means calling or meeting one-on-one with relevant news sources.

A pitch is a description of a story idea (and why it should matter) to an editor or reporter. A pitch can be delivered over-the-phone or sent via email. It should be crafted to appeal to both reporters and the editors they serve. And, importantly, it should be short and to the point.

Unique and compelling media pitches can lead to coverage that goes far beyond what a press release can provide. Small businesses, in particular, can gain a greater exposure and a larger audience by enabling their public relations team to conduct aggressive pitching.


The benefits of pitching
Media pitching provides three key benefits.

First, pitching provides information tailored for particular media outlets. It serves up news about you that is relevant to their audience. Pitching allows your PR team to raise and answer the question “Here’s why this is important news for you and your audience.”

Second, pitching allows your public relations team to identify what kinds of stories media outlets are seeking. Knowing what media are looking for is valuable information and provides insights into how your information can be employed to answer that need.

Creating real relationships with reporters, bloggers and journalists is invaluable to anyone in the business world. But to build those real relationships you need to be genuine and think more of their needs than your own.

Like everyone else, reporters only have 24 hours in a day, and they’re looking out for their own interests. They want to write about things they are interested in and that will drive lots of traffic and get them paid.


Reason number three: the human dimension
The third reason pitches are effective is that they provide editors and reporters with an actual name and face they can call upon as a reliable, informed source. They create real relationships between you and the media.

When media need someone to comment on a particular story or seek background or clarification on story, they inevitably rely on sources they know, recognize and respect. This kind of relationship often results from having previously presented a newsworthy pitch.

Pitching is a key part of establishing and maintaining those kind of relationships.


So, who actually does the pitching?
The reality is that you simply don’t have time to pitch the media. If that were the case, you would already be talking with them.

The solution is to rely on your PR team to identify which media make most sense for you and which stories make the most sense to the media and then turn your PR team loose to pitch, pitch and pitch some more.

Generating results from pitches can take time, but the results can exceed expectations and have an enormously favorable impact on what you market.


Call us and let us pitch you
Want to get acquainted with our pitch? Call or email me (407-339-0879 or will@wellonscommunications.com) and tell me the kinds of stories you want others to know. Let us listen to your story and share with you how we can go about expanding the kind of marketing-oriented, ongoing news coverage you seek.

Social media check-up: Is your business healthy?

Posted on by Wellons team

With more than 2 billion people on social media, we’d be surprised to find someone who doesn’t think it’s important for his or her business.

Whether you’re just getting started or you’re a seasoned pro, social media inevitably comes with a lot of questions. Am I doing this right? Am I getting the most out of it? Where do I even start? We’ve heard them all.

And we can relate! Social media has been on our minds at Wellons Communications lately. Our CEO recently led a workshop on social media, and as a staff, we did a deep dive on best practices across platforms.

A short check-up never hurts. Below are five essentials for your business’ social media—so you can be sure you’re in tip-top shape.

  • Know your platform
    There are a multitude of social media platforms out there, from Facebook and Instagram to LinkedIn and Google+. Each platform operates differently, attracts a different demographic, and has different requirements. For instance, Instagram is driven by visuals. LinkedIn attracts a more professional crowd. Twitter allows the use of hashtags. Understanding each platform and selecting the right ones for your business can set you up for success.
  • Set a strategy
    Just like with any other marketing and public relations tactic, you must establish a plan. Jumping head first into social media without setting a strategy is like driving down a dark road without headlights. Eventually, you’re going to crash. Ask yourself what you want from social media. Do you want direct ROI? Do you want to be seen as a thought leader? Your goals will drive the strategy you use.
  • Craft your content
    What you post on social media defines your company, just as much as a sales presentation or your website. Content shows viewers what your company is, what it does and what it stands for—so it has to support your goals. What does your brand want to convey? What is your aesthetic, visually and tonally? Do you post videos, photos, articles or something else? Take some time to set some brand standards. After all, posting to a personal account is not the same as posting to a business page.
  • Stay consistent
    To effectively use social media, you have to be engaged. That means posting regularly (this is where that plan comes in!), responding promptly to comments and concerns, and actively listening to what is being said about your company on social media. Are you doing all you can to protect your reputation and keep your voice out there?
  • Keep up-to-date
    The social media landscape is constantly changing and growing. It’s essential to stay in the conversation and up-to-date on the latest trends to remain relevant. Are you reading up on changes on platforms or best practices in your industry? At Wellons, we make sure to brush up periodically to make sure we stay sharp.

If you still have questions or want to ensure your company is getting the most out of this powerful tool, don’t hesitate to reach out. We’d love to share our knowledge and expertise with you. Give us a call at 407-339-0879 or email Will at will@wellonscommunications.com.

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