marketing visuals Archives - Wellons Communications

Use visual storytelling to make your message stand out

Posted on October 19, 2020 by Wellons team

The competition for your attention has never been so fierce.

From the time your alarm goes off and you check the news to the moment you check tomorrow’s weather and click the television remote before going to sleep, you are deluged with messaging. And by messaging, we mean all kinds of information—advertising, news and anything else designed to capture your attention.

The fact is we are receiving more information than any other time in recorded history, primarily due to the onset of the internet and the sheer volume of information that can be generated and distributed through digital and mobile communications.

The end result: we begin to ignore or tune out messaging and information.

And that neatly presents the challenge we face as professional communicators: how to make your message stand out and distinguish who you are, what you do, and how well you do it.

Pictures are, indeed, worth a thousand words.

Let’s take a quick glance at some pictures to make our point. This is an instantly recognizable visual cue. It needs no words to clearly explain its meaning.

Here’s another example: it illustrates our point about the exponential growth of messaging that bombards us daily:

The meaning is pretty clear. The number of advertising messages to which we are exposed every day has doubled in the past 13 years.

This example is a little more complex:

This example uses words, in combination with a powerful graphic, to convey the notion that “thoughts” can result in a “change.”

The overwhelming importance of using graphics to project your message

The majority of your potential clients get to know you by your graphics. Your logo. Your letterhead. The sign on your door. The graphic on your website. Even the graphic design on the cup of coffee you may be sampling while you read this.

For those who are already doing business with you, the relationship is far greater than graphics, of course. But, for those whom you want to serve, graphics are often the first step in making an acquaintance.

The things you interact with every day were all created by a graphic designer. These elements communicate an idea or concept—that’s the purpose of graphic design. It’s the graphic designer’s job to marry creativity and strategy in order to effectively communicate with the world around them.

Our Orlando marketing agency relies on graphics to make your customers relate to you

Our digital marketing agency practioners are huge believers in blending your ideas with visual elements that make your ideas come to life.

Photos. Videos. Charts. Illustrations. Cartoons. Website graphics. Postcards. Signage. There is no graphic expression that is off the table.

If a graphic can tell your story without a thousand words, so much the better. We are firm believers in infographics to capture attention. And we utilize creatively talented resources to help make your messages come to life and convey ideas that will attract attention and make your product or service pop.

Picture this: Call on Wellons Communications to convey your message

We describe what we do as marketing public relations. We specialize in public relations aimed at selling a product, service or idea. After all, isn’t that why you are in business?

If you are seeking a new, fresh way to cut through the white noise of the informational messages that hammer away at us every single minute, then consider calling Wellons Communications, an Orlando marketing agency, for solutions.

You talk. We’ll listen. And after we’ve listened, we’ll respond with recommendations and ideas that will be tailored specifically to the wants and needs of your potential customers…and aimed at helping your business grow and succeed.

Now, how’s that for a picture?

Contact me at 407-339-0879 or email me at will@wellonscommunications.com and find out more about how we can serve you.

Bring your story to life with visuals

Posted on November 20, 2019 by Wellons team

People often think of public relations and journalism in terms of the written word.

Mention “public relations” and people immediately think of “press releases.” Say “journalism” and people connect it with “stories.”

Both perceptions are only the tip of the iceberg. Public relations firms and print journalists are, indeed, centered around the written word. We certainly value the importance of what you say, but in today’s contemporary Big Data environment, at Wellons Communications, we place equal emphasis on using visuals to project your story.

Here’s an example, as illustrated by London-based NeoMam Studios, a leading graphics design communications firm based in the UK:

The picture, indeed, is worth a thousand words.

Your brain craves visuals

Written communications are designed to conjure up a picture or image. With that in mind, let’s cut to the chase and examine just how important visuals are in telling people about your business:

• The human brain processes images 60,000 times faster than text.

• Ninety percent of information transmitted to the brain is visual.

• We can get the sense of a visual scene in less than one-tenth of a second.

• Color visuals increase the willingness to read by 80%.

• People following directions with text and illustrations do 323% better than people following directions without illustrations.

Visuals make your information more engaging

Organizations that specialize in visual communications have a name for communicating visually: infographics.

Infographics are particularly effective at communicating complex ideas. Non-experts better comprehend and understand information that requires long, complex explanation when graphics present the idea. Statistical information, e.g. trends in your industry or key points about why your product or service is superior, are more easily understood by laymen when presented visually.

An example of the power of infographics is the popularity of the informational graphics published regularly by USA Today. Not only is your eye attracted to the graphics, the ideas they project are quickly and easily understood. Even if you have little interest in the subject or know nothing about it, once you look, you come away with an image and information that you cannot easily forget.

Put Wellons to work on making your story easy to see … and understand

Our team at Wellons Communications firmly believes in making your message as easy to understand as possible. Simplicity in understanding is augmented by visuals. And that’s why we look for the best way to visualize your story and get people to notice you and your organization’s key attributes.

If you want to make your story come to life and possess qualities that will make people look at you a first—and second—time, keep Wellons Communications in mind. Contact us (407-339-0879 or will@wellonscommunications.com ) and let us show you how we can blend words and pictures into memorable stories aimed at increasing your bottom line.

Say it with a smile: When humor works in communications

Posted on July 5, 2017 by Wellons team

Take a look at almost every headline in today’s news. Terrorist attacks, investigations, tweetstorm responses – bad news (or the threat of bad news) is the subject of almost every headline.

In the midst of negativity, we at Wellons Communications have adopted an approach that positions our clients in a positive light and allows their message to battle its way though the clutter.

If you have already looked at the accompanying cartoon before you started reading, then you have personally experienced a strategic approach that is working wonders for our clients. WCCommunications

Our approach is humor. It’s an approach that gives your audience a time out – a reason to smile or laugh and break away from all the gloomy news that currently dominates the headlines.

Combine humor with visuals

Our use of humor is centered on a totally serious objective: conveying our client’s message in a way that allows that message to be noticed.

We strengthen our use of humor with eye-catching visuals.

We don’t always rely on the usual visuals like photos. Instead, we are frequently use cartoons to provide a unique point of view for our clients.

Each of the cartoons we produce is original and carefully prepared to serve as a platform for our client’s message.

The approach is affordable and in today’s grim-faced news environment, it is effective because humor contrasts to the negativity that seemingly dominates media attention.

Respect the power of cartoons to project a thought or message

Once you’ve looked at a well-crafted cartoon backed up by a clever caption, you can’t un-ring the bell. Your message has been projected in memorable fashion.

In an overloaded world of e-mails, Facebook postings and tweets, cartoons stand out. And that’s precisely why the cartoons we frequently use for our clients succeed.

Cartoons exemplify the creative approach we use for clients

The use of cartoon visuals and captions is not necessarily a new approach. However, in today’s overheated communications environment, it’s an approach that is, by its nature, different.

It’s a creative use of an old technique. And it is a technique that, when properly employed, stands apart from everything else.

If you are looking for affordable, creative, and effective communications programs that deliver results, give me a call at 407-339-0879 or email me at will@wellonscommunications.com.

I’ll respond at once (although not with a cartoon) with some preliminary thoughts that can kick-start or re-invigorate your marketing program. And that’s no laughing matter.