In today’s society, it’s getting easier and easier to reach for our phones and tablets to read the latest news story, article or book. Businesses and classrooms are turning away from mail-outs and textbooks in favor of marketing emails and…
Category: Communications Strategy
New Facebook Videos Will Generate Ad Revenue
Four million users a day watch videos on Facebook. The social media site now wants to cash in and more aggressively compete with Google Inc.’s YouTube. Facebook announced a revenue sharing model this week similar to YouTube’s where they…
The Wrong PR Move: Beyonce’s “Beyhive” Upset at her GMA Announcement
Recently, Beyoncé appeared on a very-much hyped segment of Good Morning America. Promos of the appearance emphasized her message’s importance to fans and that they were going to “love it”. Many fans thought Beyoncé was going to announce tour dates, a new…
Tracking the Invisible – Analytics for Social Media Images
Social media has become increasingly more image-based. This fact can be attributed to why platforms like Instagram and Vine are increasingly on the rise. Here are some quick stats: According to 2014 research published on eMarketer, photos accounted for 75%…
The Importance of Knowing Your Audience in PR
So you got the new iPhone update which includes the new emoji keyboard and you’re really excited about it. However, you wouldn’t send your grandmother a text full of emojis when you know that: She doesn’t understand that means that…
Starbucks takes a Venti “L” For its #RaceTogether Campaign
Social media has increasingly become a tool used by companies to promote their campaigns through user-generated content. For example, Coca-Cola’s #ShareACoke campaign provided a hashtag and encouraged consumers to share their Coke physically as well as virtually, generating a lot…