I enjoy The Count column in The Wall Street Journal. The column has interesting numbers and stats about sports or the sporting community. On Wednesday, WSJ reported in a big bold red number a fun fact about the new Consul Energy Center in Pittsburgh:
250 – Number of local college students that are being recruited to simultaneously flush all the toilets in the Pittsburgh Penguins’ new arena to test water flow.
The sophomoric teenager still lingering inside of me (thanks in part to my 12-year-old son) will always stop at a flushing toilet fact. But more importantly, people interested in getting quality public relations buzz should remember that facts – especially those that are easy to understand – will often get the attention of the media.
So don’t flush potential media coverage by filling your copy with marketing speak instead of facts.