Privacy is a commodity. In today’s world dominated by the Internet, anything and everything can be posted instantaneously and shared with millions in mere seconds. David from “David After Dentist” would agree. However, privacy concerns are no laughing matter. Vigilance…
Category: Communications Strategy
Mac users steer to more expensive hotels on Orbitz
Many Mac users are fanatical about their computer and are willing to pay extra to own the brand. Those same Mac users apparently also like to spend a little more on hotel rooms. The online travel agency Orbitz says Mac…
Social media a part of FCAT’s Path to Success to better communication
In light of public outrage from FCAT scores drastically plunging this year, the Florida Department of Education launched two websites Monday as part of its campaign to communicate with parents. One website, floridapathtosuccess.org, provides them with information about the department’s…
Facebook frenzy in the Zimmerman case
Social media sites have transpired past our everyday lives and into the courtrooms. Just look at the Trayvon Martin case and current trial against his killer George Zimmerman. Zimmerman’s team of lawyers has now entered the social media fray by…
Reputation Management in a Modern World
“Glass, china and reputation are easily cracked and never well mended.” – Benjamin Franklin, “Poor Richard’s Almanack” Long gone are the days where figureheads of corporations remain in the shadows. Now, news outlets and the public are putting the spotlight…
Carl’s Jr. and Hardee’s know how to spice-up their brand image
With so much advertisement constantly being produced, it can be difficult to target a specific demographic and receive the response your advertisements look for – difficult, that is, for everyone except Carl’s Jr. and Hardee’s. Known for their racy ad…