People are paying less attention to what you say. It’s not because what you are saying is not important. It is because what you have to say must compete in a rapidly changing, communications environment that is shortening people’s attention.…
Category: Communications Strategy
Using Artificial Intelligence in Public Relations
The onset of Artificial Intelligence (AI) in creating information about virtually anything has been sudden and enormously impactful. If you feel your understanding of AI may be lacking and how it is transforming business, you have plenty of company. It…
What’s your elevator pitch?
Whatever product or service you are marketing, it’s the most important product service in the world…to you. That’s because your livelihood depends on successfully marketing it. The importance of what you market brings us to attention spans; the all-important length…
Are you capitalizing on your winning stories?
“Americans love a winner and will not tolerate a loser.” – Gen. George S. Patton If you count yourself among the winners, then it’s the story of your successes, and what they do for your clients, is a story that…
What’s your plan for dealing with unforeseen circumstances in business?
What’s your plan when a business problem pops up that is totally unforeseen? What’s your order of response to an event that is unanticipated, troublesome, and not even your fault? Who steps up to represent your organization? Who determines how…
Bios: Are you telling YOUR story on your website?
How often do you look at your website from your customer’s point of view? Marketers generally blast away with all the unique selling propositions that distinguish their product or service. They often focus entirely on telling their customers why their…