A good Public Relations professional knows the media inside and out. They know what stories will soar and which ones will flop. They also know the limitations of their job. One of those limitations is the ability to control the…
Category: Reputation Management
Mobile Movement
Ask Americans for the one thing they can’t leave home without, and we’ll bet most of them name a smartphone or tablet. The popularity of mobile devices isn’t anything new, but a surprising number of entrepreneurs don’t consider how it affects their…
Don’t be a dope: drug scandal leads to sponsor fall out
Lance Armstrong. American professional road racing cyclist. Seven-time winner of the Tour de France. World champion of the sport. And a bona fide dope. In light of strong evidence of the use of performing-enhancing drugs, the U.S. Anti-Doping Agency has…
Organizations fight fake reviews
The value of a good review for a business is priceless. How many of us browse Yelp when choosing where to grab a bite to eat, scout TripAdvisor to plan a vacation, or check out reviews of the local auto…
“There is a permanent record today and it is called the Internet”
Privacy is a commodity. In today’s world dominated by the Internet, anything and everything can be posted instantaneously and shared with millions in mere seconds. David from “David After Dentist” would agree. However, privacy concerns are no laughing matter. Vigilance…
Mac users steer to more expensive hotels on Orbitz
Many Mac users are fanatical about their computer and are willing to pay extra to own the brand. Those same Mac users apparently also like to spend a little more on hotel rooms. The online travel agency Orbitz says Mac…