June 2016 - Wellons Communications

The value of keeping it simple

Posted on June 27, 2016 by Wellons team

It has never been more challenging to be a consumer than it is in 2016.

Today’s channels of communications are so numerous and pervasive that they have become annoying. Your content now competes with about 30 trillion other indexed pages on the Internet. Throw in e-mail, social media, robo-calls, and more cable channels than one can remember (all supported by more television commercials than one can absorb) and you get the picture.

The sheer volume of communications has reached point of communications overkill. KISS maze

Which brings us to simplicity.

KISS still works

We’ve all heard the “Keep It Simple, Stupid” rule throughout our business careers.

That we remember KISS is a direct reflection of its simplicity. In fact, it may work even better today because of the multiplicity of communications messages that bombard us daily.

It takes seven impressions before your message begins to stick

Marketing research studies underscore the importance of redundancy. A general rule of thumb is that it requires seven impressions before your message actually begins to make an impression on a consumer.

With that in mind, one of our tenets at Wellons Communications is “tell ’em what you are going to tell ’em … and tell ’em again and again.”

That’s not necessarily an original idea (there are scant few original ideas). It’s an idea borrowed from one of the pioneers of modern marketing, William Wrigley Jr., who built one of the most successful enterprises in American business history by adhering to the maxim “Tell ’em quick and tell ’em often.”

So, what happens when you combine simplicity with consistency?

When you keep your message simple and consistent, you can break through the clutter. It’s an approach that has been effective for our clients. And it’s a simple approach that can work for your business, as well.

How simple?

Simply give me a call at 407-339-0879 or e-mail me at will@wellonscommunications.com. Share what kind of marketing challenge you are facing and allow us to come up with an affordable, simple solution that can help you sell your product or service.

Facebook Changes Its Video Features Again

Posted on June 12, 2016 by Wellons team

Last week, Wendy’s and agency VML launched an all-out advertising campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos before, these ones had the brand engagement as…

As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed. Email newsletters are just as effective when working with existing customers, as they were from the very start. Also, the part of the problem may be the “offline reading”…

Choosing a fitting website template is probably the most responsible e-business task of them all…But cheer up, as we’ve prepared a lot of useful tips on this matter for you!

When you need your company to have a new website or if you venture on updating your old webpage with a new look and functionality, the choices are versatile… Assuming that you will go the easy way and choose a theme for your WordPress website, the overall number of characteristics that you will need to keep in mind narrows down significantly. But how do you stay focused on what kind of a template you need and what do you want to get from that template? We recommend focusing on 4 most essential characteristics, each vital for your company’s to have an efficient and long-standing online presence!

These are: Design or Visual Looks; Functionality; Easy Installation and Administering & Google-friendliness. All the WordPress themes that we have here have had a vast team of professional designers sketching, working and executing the ultimate visual look for it. With such a wide range of choices at hand, we strongly advise you to stick to the WordPress Theme that is based on your business’ or a closely related field. Either way, thanks to all the diversity here you will be able to choose a Theme that can be either of a formal color scheme with some light colors in it or a more vivid one, featuring bold textures and hues!

“Design & Functionality are the main features to focus on when you are about to choose the permanent look for your website!”

Each business niche may require a unique functionality of its own… With that notion in mind, our team of professional WordPress coders has been working day and night to roll out a definitive collection of built-in WordPress plugins, that come with each of our WordPress themes… Due to the fact that this is a WordPress theme, the process of installing it and using it is truly as easy as it gets! Read our documentation to understand how fast you can go from purchasing a TemplateMonster WordPress theme to actually using it as a live skin for your company’s webpage. Also, the WordPress CMS (Content Management System) allows you to easily change the content (text; multimedia; blocks; pages) of any part of your new theme!

In the modern days of a very tight online business competition, ranking high in such search engines as Google, Bing or Yahoo is critical. With the help of our heavy customizations, each of our Business WordPress Themes is enhanced with optimized features. Believe us, Google will just love crawling your new website! All in all, feel free to browse our Business WordPress Themes category and you will definitely find a new look for your company’s website!

What Beats the Superbowl Ads Budget?

Posted on June 12, 2016 by Wellons team

Even if you are not working in the advertising industry, this one piece of fun trivia will be an interesting one for anyone! For example, booking yourself a 30 second slot for a TV commercial that’s to be aired on….

Choosing a fitting website template is probably the most responsible e-business task of them all…But cheer up, as we’ve prepared a lot of useful tips on this matter for you!

“Design & Functionality are the main features to focus on when you are about to choose the permanent look for your website!”

Online reading: Changing the way we think

Posted on June 2, 2016 by Wellons team

In today’s society, it’s getting easier and easier to reach for our phones and tablets to read the latest news story, article or book. Businesses and classrooms are turning away from mail-outs and textbooks in favor of marketing emails and ebooks. But what does that mean for the way we take in information?

Digital reading Apparently, a lot. According to The Washington Post, your brain doesn’t comprehend the information you read online the same way it does in print. Digital screens seem to cause people to focus on the information they are reading at the time instead of how it fits in a broader context.

Researchers from Dartmouth College and Carnegie Mellon came up with different experiments that could compare the effects of reading on different platforms. In one experiment, a group of participants read a short story online and another group read a printout of the story. A pop quiz was given to the participants once they were done reading, and it revealed that the physical-copy readers scored better on questions requiring participants to make inferences, while digital-copy readers scored better on concrete questions about the text.

According to the researchers, the results of the experiments show that our reading comprehension is changing as it is becoming more typical to read information on a digital platform. Our thought processes may slowly be evolving so that we will have to make an effort to look at the bigger picture.

So what does that mean for PR? Even though communications professionals will likely still make use of digital tools, the study shows the key is to try and make digital audiences think more abstractly. When writing an article that is going to be consumed via screen, try to challenge yourself to put in context which will help readers think critically along with the facts of the story.