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Tag: pitching

Why COVID-19 could be your opportunity for media coverage

Why COVID-19 could be your opportunity for media coverage

We’re all numbed by the overwhelming amount of information doled out daily by public health officials, governmental officials and other well-meaning organizations. Wear masks. Keep your distance. Wash your hands. It’s a mantra we have heard—and lived—daily since COVID began…

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The importance of pitching stories

The importance of pitching stories

When we sit down with clients, one of the first things we hear is some version of “We want media to recognize who we are, what we do and what we offer our customers. What we do is important, and…

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How to get the most out of your elevator speech

How to get the most out of your elevator speech

Quick! When someone asks you “What do you do?”, what’s your answer? Do you tell the questioner, in a single sentence, what you do – or do you focus on the benefits you provide your clients? Are you able to…

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