You’ve probably seen the old black-and-white movies featuring Mickey Rooney and Judy Garland sitting on the front porch, legs crossed, a puzzled look on their faces as they ponder some kind of challenge, and suddenly one of them excitedly blurts…
Category: Blog
What’s your elevator pitch?
Whatever product or service you are marketing, it’s the most important product service in the world…to you. That’s because your livelihood depends on successfully marketing it. The importance of what you market brings us to attention spans; the all-important length…
Make your onscreen messages count
Public relations is rooted in effective communications. And, in today’s society, communications increasingly reflects what people see and hear on the internet. Consider these statistics: The average American spends seven hours and four minutes looking at a screen each day.…
What you need to do to hire a PR firm
When it comes time to hire a PR firm, it is surprising how few businesses spend much time preparing a brief about their enterprise so that the PR firm can present a meaningful approach to addressing their needs. In many…
PR and its role in helping you achieve business objectives
Ask yourself “In the big picture of my profession or business, what do I want public relations to accomplish for me?” Some of the main goals of public relations are to create, maintain, and protect the organization’s reputation, enhance its prestige,…
Great photography is still worth a thousand words
Here’s yet another observation of how digital technology has changed our lives: anyone with a smartphone can shoot a photo or video. If you are old enough, you can recall how people had to use cameras that required film. And,…