When we first sit down with clients, one of the things we consistently hear is “We want to become better known. We need recognition for our product (or service).” Public relations, of course, goes considerably beyond getting recognition in print,…
![What is a news peg, and how can you use them to get publicity for your business?](https://wellonscommunications.com/wp-content/uploads/2019/08/blur-chair-close-up-1068530-1024x897-1-768x431.jpg)
When we first sit down with clients, one of the things we consistently hear is “We want to become better known. We need recognition for our product (or service).” Public relations, of course, goes considerably beyond getting recognition in print,…
When we sit down with clients, one of the first things we hear is some version of “We want media to recognize who we are, what we do and what we offer our customers. What we do is important, and…
How many times have you gone online to research a prospective client’s organization only to find yourself mired in promotional gobbledygook that fails to clearly state what the organization does? Now, put yourself in the shoes of an enterprising journalist…
Social media—and its hold on businesses that are seeking to sell to those millions of fans—has dramatically changed how we market to wanna-be clients. Businesses like to call on social media because it is relatively inexpensive, allows rapid formulation of…
If someone needed a professional headshot of you, do you have one? Not a picture of you cropped from a group photo or a selfie, but a quality, professional headshot. Surprisingly, many people don’t. Living in the busy world we…
Santa needs PR? “C’mon,” you scoff. “Santa needs PR like I need a hole in the head.” But, when you step back and think more about it, even Santa has a genuine need for public relations assistance, just like your…