As communications veer ever-toward the digital, you may find yourself wondering, “Do I really need traditional public relations? What value is there in an ‘old-fashioned’ press release?” Let us ask you this, are you more likely to believe it when…
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The Wrong PR Move: Beyonce’s “Beyhive” Upset at her GMA Announcement
Recently, Beyoncé appeared on a very-much hyped segment of Good Morning America. Promos of the appearance emphasized her message’s importance to fans and that they were going to “love it”. Many fans thought Beyoncé was going to announce tour dates, a new…
#CharlieCharlieChallenge
Have you heard of the #CharlieCharlieChallenge that overtook social media the past few weeks? It’s a challenge that mixes childhood superstitions of “Bloody Mary” and the Ouija board to summon a Mexican demon named Charlie. It might sound a little…
Tracking the Invisible – Analytics for Social Media Images
Social media has become increasingly more image-based. This fact can be attributed to why platforms like Instagram and Vine are increasingly on the rise. Here are some quick stats: According to 2014 research published on eMarketer, photos accounted for 75%…
Google will soon reward mobile-friendly Websites: Some things you need to know
For some webmasters and companies, Google’s recent mobile friendly update, referred to as mobilegeddon, comes as an inconvenience. However, Google claims that these changes will make it more convenient for people searching on mobile devices. Google announced recently that it’s…
Public relations provides a recipe for success for restaurants on Orlando’s International Drive
Though new food fads are created daily in the restaurant business, it is often the old favorite dishes and drinks that are top sellers. The same is true is in restaurant marketing. Public relations – announcing your story before everyone…