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Day: May 1, 2016

Is It Possible to Target Baby Boomers on the Web?

Is It Possible to Target Baby Boomers on the Web?

The U.S. senior population is expected to double by 2050. And while they’re staying healthier longer, and living longer too, these ads deftly demonstrate that life’s packed with curveballs you don’t expect—like strokes or broken hips. (We often forget that,…

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