We had the pleasure of providing publicity and media relations support for the listing of the renowned Ma Barker house. The story was launched with an online exclusive in the Wall Street Journal, followed by a front page story in…
Category: Media Relations
Mac users steer to more expensive hotels on Orbitz
Many Mac users are fanatical about their computer and are willing to pay extra to own the brand. Those same Mac users apparently also like to spend a little more on hotel rooms. The online travel agency Orbitz says Mac…
Carl’s Jr. and Hardee’s know how to spice-up their brand image
With so much advertisement constantly being produced, it can be difficult to target a specific demographic and receive the response your advertisements look for – difficult, that is, for everyone except Carl’s Jr. and Hardee’s. Known for their racy ad…
Wellons Communications helps tell your story in 2012
The New Year is right ahead. Have you drafted your story/vision for the coming year? It’s likely that you have a story to tell and may not even realize it. Many businesses have stories about their progress, new programs, expansions…
What do the media and hurricanes have in common?
Unpredictability is the rule of the game when it comes to hurricanes…..and the media. This past weekend, the media rushed to call Hurricane Irene a once-in-a life time storm – a major hurricane that would race up the eastern seaboard…
Marketing to Mommies
Besides the usual suspects of Facebook, Twitter and traditional outlets, two big time fast food giants are marketing to the person who knows best – mom. Recently McDonald’s rolled out a down-sized French fry portion and added apples to every…