When we first sit down with clients, one of the things we consistently hear is “We want to become better known. We need recognition for our product (or service).” Public relations, of course, goes considerably beyond getting recognition in print,…

When we first sit down with clients, one of the things we consistently hear is “We want to become better known. We need recognition for our product (or service).” Public relations, of course, goes considerably beyond getting recognition in print,…