When we sit down with clients, one of the first things we hear is some version of “We want media to recognize who we are, what we do and what we offer our customers. What we do is important, and…
Tag: wellons communications
Why your business needs a press room, and how to create one
How many times have you gone online to research a prospective client’s organization only to find yourself mired in promotional gobbledygook that fails to clearly state what the organization does? Now, put yourself in the shoes of an enterprising journalist…
Crisis communications: How prepared is your business?
When you hear “crisis communications,” your first reaction might be “It won’t happen to me.” After all, you’re just a business—not the target of something you’d see on the news. And you’re right—mostly. While you probably won’t suffer some kind…
Are you too much in love with social media?
Social media—and its hold on businesses that are seeking to sell to those millions of fans—has dramatically changed how we market to wanna-be clients. Businesses like to call on social media because it is relatively inexpensive, allows rapid formulation of…
How to get the most out of your elevator speech
Quick! When someone asks you “What do you do?”, what’s your answer? Do you tell the questioner, in a single sentence, what you do – or do you focus on the benefits you provide your clients? Are you able to…
Social media check-up: Is your business healthy?
Social media has been on our minds at Wellons Communications lately. Are you doing all you can to make the most of social for your business? Give yourself a check-up with these five tips.