Two recent news stories reminded me of a good lesson for people facing critical questioning from the media: don’t take the bait. We expect the media to ask tough, fair questions. It’s their job and that’s what they should do. But…
Tag: Tiger Woods
Tiger Woods shoots at least a double bogey in Crisis PR
Tiger Wood has shown the world he knows how to hit a golf ball. But he has also shown the world that he – and all of his likely well-paid advisors – knows very little about crisis PR. Did Tiger…