Tag: Social Media

Death of the Internet? I think not.

Posted on by Wellons team
Prince: “The Internet’s like MTV. At one time, MTV was hip, and suddenly it became outdated.”
Prince: “The Internet’s like MTV. At one time, MTV was hip, and suddenly it became outdated.”

Prince is getting a lot of headlines for proclaiming the Internet is outdated. “The Internet’s like MTV,” he said to a reporter from The Mirror. “At one time, MTV was hip, and suddenly it became outdated.”

He should probably take that back – along with The Black Album. Sorry Prince, the Internet will be dead when pigs fly – or doves cry.

This is especially true for people who work in public relations. Online media provides some of the most valuable targets for media relations and PR campaigns – despite being undervalued in the eyes of some clients, who think it’s all about TV and daily papers.

Online media opportunities continue to grow as the traditional media continue to deal with shrinking space and cuts in staff and budget. Internet media offers so many terrific opportunities, probably 1999 or more, including:

· Connecting directly with customers through social media: Facebook, Twitter, Foursquare, Tumblr, Yelp, LinkedIn, etc.

· Reaching out to a targeted, niche audience through blogs (some of which have tremendous followings)

· Generating brand buzz and awareness through online video: YouTube, etc.

· Posting company news through online press releases (all while building SEO)

· Promoting events through community and national calendars

· Garnering the benefits of user-generated content

Who knows what the future will bring with the explosion of smart phones, iPads and the next big thing being cooked up by Apple and Google.

The (purple) reign of the Internet will last for a long time. Make sure to seize the many PR opportunities it offers.

The only thing that’s outdated for sure is this:

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Ashton Kutcher, King of Social Media

Posted on by Wellons team

As co-CEO of Katalyst Media, Ashton Kutcher is on the cutting edge of all things related to making money and extending brand reach with social media.

Ashton Kutcher photoKutcher’s rise as a business visionary is quite an accomplishment, considering he is best known as the pretty-boy lunkhead from “That 70s Show.” Fast Company this month featured Kutcher in its cover story. It’s an insightful look inside Kutcher’s team.

Ashton’s Katalyst Media provides good insight for small businesses that might be struggling with What do I do with Social Media?

Ashton’s team is experimenting daily with Facebook, Twitter and blogging. Katalyst Media understands that this media needs to have a return on investment.

Great content, they’ve discovered, drives eyeballs.

What is great content? Stories, photos, video, links — anything that gets people talking and wanting to pass it along to a friend.

Great content fuels return on investment.

Great content is not a new concept. But making money from it these days requires a new way of doing business. As Ashton points out, some of the brightest minds in Silicon Valley still haven’t figured out how to make great content pay for itself.

But innovators are figuring it out. Small businesses need to think like Ashton and experiment with social media as a way of getting great content to your target audience.

Florio Flourishes in NFL: Even though he never played a down

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NY Giants

Want a great blog? Be sure and order a huge dose of passion.

The best blogs are passionate about their subject. And often they are relentless in their dedication to their subject matter.

Take Mike Florio. He was a lawyer from Bridgeport, West Virginia. He started a blog about the NFL, as a sidelight to his law business.

Today he is one of the most trusted bloggers about the NFL. He has Super Bowl credentials. He has a spot on national television.

Why? Because he is absolutely unyielding about his coverage of the NFL, all issues NFL, and all issues pro football.

His blog, ProFootballTalk.com, is a compendium of short articles from leading sources in the NFL.

Florio was interviewed recently in the Saturday New York Times. He told the Times “I’m always on duty. My wife tells me I work harder now than I did when I was practicing law full time and doing this on the side. But that’s the nature of it. It’s grown, it’s successful, we expand, and expectations are higher.”

Certainly expectations are higher. Mike Florio has signed a deal with NBC, and ProFootballTalk.com holds a prominent position on NBC’s sports web site. The unique visitors to the site were 2.9 million in October, tripling from the same month a year ago.

A spokesman for the NFL called Florio a must-read. Why? – Because he works tirelessly to get information and new content to his blog. He knows his blog and his business better than anyone.

What is the correlation for your business? Same thing.

Who knows your business better than you? Who can describe what is important better than you? Maybe you can’t work 24/7 on your blog, but your knowledge and your desire to succeed is what will make any business blog the best it can be.

Would girls of Sex in the City tweet?

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Sex_and_the_city_movie

Sex in the City was a huge cultural phenomenon just a few years ago. I was awoken by the show this week when one of my kids left the TV on one night.

As I was watching Carrie and her savvy, city-wise girlfriends, it dawned on me that the show was created before Facebook and Twitter and Social Media.

You have to wonder how show writers would now incorporate those elements into storylines.

Instead of Carrie, Miranda, Samantha and Charlotte discussing Mr. Big over Cosmopolitans, would they now write about him on each other’s Walls?

Instead of leaving long messages on each other’s answering machines, surely now they’d be Tweeting like mad about every conquest or Manolo Blahnik sale.

It makes one pause. To think how much things have changed in just a few years.

Communication is faster and in different modes and people have to adjust.

Being online has certainly allowed us to reach out to folks farther than we ever could, and in ways we never dreamt possible.

But Sex in the City also reminds me that friendship is the stuff that truly sustains us, and that the finest communications are still those done face to face.

Social media makeovers – are you ready for one?

Posted on by Wellons team

Estee Lauder announced today that it is gearing up a social media program where it will give away free makeovers and photographic shoots at its department stores across the country starting on October 16th.

Kudos to Esteee Lauder for this PR makeover.

They understand that when pushing their product it’s not about Estee Lauder, it’s about the people they are trying to reach. Those people all have egos, they all want makeovers, they all like to see themselves in photos.
This new promotion will be interesting to watch because it combines the needs of the customer well ahead of the needs of Estee Lauder.
Estee Lauder is famous for giving away free cosmetic bags and other little trinkets that almost every girl or woman has somewhere in their closet. It will be interesting to see if this new social media program designed to provide more push on things like Facebook will get them better sales.

The key point for any company to remember; it’s not about you, it’s about your customers. For that, Estee Lauder deserves congratulations.

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