Four million users a day watch videos on Facebook. The social media site now wants to cash in and more aggressively compete with Google Inc.’s YouTube. Facebook announced a revenue sharing model this week similar to YouTube’s where they…
Category: Marketing
The Wrong PR Move: Beyonce’s “Beyhive” Upset at her GMA Announcement
Recently, Beyoncé appeared on a very-much hyped segment of Good Morning America. Promos of the appearance emphasized her message’s importance to fans and that they were going to “love it”. Many fans thought Beyoncé was going to announce tour dates, a new…
#CharlieCharlieChallenge
Have you heard of the #CharlieCharlieChallenge that overtook social media the past few weeks? It’s a challenge that mixes childhood superstitions of “Bloody Mary” and the Ouija board to summon a Mexican demon named Charlie. It might sound a little…
Google will soon reward mobile-friendly Websites: Some things you need to know
For some webmasters and companies, Google’s recent mobile friendly update, referred to as mobilegeddon, comes as an inconvenience. However, Google claims that these changes will make it more convenient for people searching on mobile devices. Google announced recently that it’s…
ICYMI – Social Media Platforms Widening Advertising Options
Instagram introduces carousel ads, Pinterest expanding promoted pins In case social media advertising and marketing wasn’t complicated enough, more platforms are expanding their promoted content offerings. Instagram and Pinterest are both expanding their promoted content services, and they are both…
In the News business, you get what you pay for
Back in the day, gossip rags and celebrity media were frowned upon as second-tier. In the new age of citizen journalists, bloggers and a shrinking traditional media – the celebrity press is acting like the leaders of the pack. All…