It has never been more challenging to be a consumer than it is in 2016. Today’s channels of communications are so numerous and pervasive that they have become annoying. Your content now competes with about 30 trillion other indexed pages…
News
Facebook Changes Its Video Features Again
Last week, Wendy’s and agency VML launched an all-out advertising campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos before, these ones had the brand engagement as……
What Beats the Superbowl Ads Budget?
Even if you are not working in the advertising industry, this one piece of fun trivia will be an interesting one for anyone! For example, booking yourself a 30 second slot for a TV commercial that’s to be aired on….…
Online reading: Changing the way we think
In today’s society, it’s getting easier and easier to reach for our phones and tablets to read the latest news story, article or book. Businesses and classrooms are turning away from mail-outs and textbooks in favor of marketing emails and…
Advice for new PR and communications graduates
It’s almost unavoidable on social media this month. Tons of photos happy college graduates in caps and gowns are filling your feed. But what kind of future awaits these new job seekers, especially those new grads looking to go into PR? In…
PPD Viewing Deal and ESPN
When it comes to big sports and the kind of deals that are made there, new twists and turns can be game-changing. In exactly such a manner, a recent marketing move by the NFL team and their partners shows that……