Whether you love it, or love to hate it, The Bachelorette is one of the most successful reality series on TV. But perhaps the only thing more entertaining than the on-screen drama is the social media drama that seems to…
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Pokémon Go marketing lessons: You gotta catch ‘em all
Pokémon Go is less than a month old, and there’s almost no chance you haven’t heard about it. The game became an overnight sensation, quickly topping Twitter’s daily users and grabbing at Facebook’s engagement. Some millennials have been calling it…
Using consistency to break through to your target audiences
When you communicate what you do and how you do it, how consistent is your messaging? When you describe your business – and the benefits you provide your customers – do you say the same thing every time? Is your…
What New Did We Learn About Email Open Rates from Mailchimp?
As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed. Email newsletters are just as effective when working with existing customers, as they were from the very start. Also, the part of the problem may be…
The value of keeping it simple
It has never been more challenging to be a consumer than it is in 2016. Today’s channels of communications are so numerous and pervasive that they have become annoying. Your content now competes with about 30 trillion other indexed pages…
Facebook Changes Its Video Features Again
Last week, Wendy’s and agency VML launched an all-out advertising campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos before, these ones had the brand engagement as……