Month: May 2021

How prepared is your business for the inevitable changes that will be impacting how you operate, how you market and how relevant your business is to your key audiences?

You may be thinking “Aw…we’ll be doing business pretty much like we always have. Nothing is really going to change how run our business or market ourselves.” 

Wrong on both counts. 

Look at the past to get a snapshot of the future

Take a moment to reflect on how change has overtaken and totally disrupted how we work, what we do and how we do it. Here are a few examples to get you started:

• Retailing (think Amazon)
• Trips to the doctor’s office (you can now visit over the phone or computer)
• Working in an office environment (employees working from home) 
• Hotel and lodging (have you booked an Airbnb or Vrbo rental?)
• Kodak film and cameras (do you shoot photos with your cell phone?)
• Blockbuster (streaming replaced rentals and is replacing visits to the movies)
• The U.S. Postal Service (almost totally overtaken by online communications)

If you want to think big, here’s an article that appeared in Forbes in 2019 that identifies ten entire industries that are on the edge of disruption.

And, if you want to really dig into what the future might look like, here’s a fascinating future-probing article that bears a quick read.

How is “the market” going to change in the near future?

Let’s start with the truism that no one can predict the future with total accuracy. If that were the case, one would by a Powerball ticket and take the rest of their life doing whatever they wanted to do. 

There are, however, trends that bear consideration, no matter what your business. These are summarized in an authoritative article by Dudley Poston, Jr., Professor of Sociology, Texas A&M University.

How are all of these changes going to affect you and your business?

That’s totally up to you. 

You have the choice of either accepting the notion that change is going to occur and adjusting to change or simply keeping doing what you are doing without making any significant change and hoping that you get by.

If you choose the latter path, hold on. Because the changes are, indeed, coming for you. 

So, how can Wellons help me with future marketing needs?

At Wellons Communications, we totally embrace change. As an Orlando marketing agency, we have to constantly peer ahead to keep our services relevant and productive for our clients.

To illustrate, we utilize numerous outside services that complement what we already do or what needs to be done for our clients. We use these services on an as-needed basis, as opposed to buying hardware or equipment that will be outdated in a couple of years. 

In this sense, we serve as a sort of general contractor who assembles a team of resource specialists who address your particular needs within your budget and your schedule (which is often ASAP!). 

Here are some examples:

If you need video product, we will find a video production company that is affordable and compatible for your needs. If you need graphic art design, we will call upon a graphic design resource whose technical skills are up to speed and who can deliver the creative result that is in keeping with what you need. 

If you need to conduct a special event, like a grand opening or introduction of a new product feature, we can produce the entire program from formatting the event to reaching media to generate publicity. 

We can oversee the entire process so that the end result is what you need and what you can afford. 

From a relationship standpoint, we work within your stated budget (which we can help create), while avoiding the notion of “building the church for Easter Sunday” and overbuilding or overspending. 

Map your future marketing needs with Wellons Communications

We believe in adapting to the present while keeping a close eye on how the future is going to affect both your business and ours. 

One of our primary business tenets is, in the words of Jake Gaither, the legendary, late football coach at Florida A&M, to act “mobile, agile and hostile.” 

By hostile, we mean going after your market with energy, creativity and aggressiveness.

If you’re searching for marketing agencies in Orlando, find out more about how we can give your marketing program a boost. Take advantage of the experience we possess, the energy we can generate and the professionalism we offer. Give me a call and let’s discuss how we can help you market your products in compliance with the future…and the near-present.