When the world gives you lemons, you make lemonade. Consider what Aflac is now doing. Last week it fired Gilbert Gottfried – the voice of its famous duck – who was ousted for making insensitive remarks on Twitter about the…
Year: 2011
Survey says: social media bound to change the face of research
Are traditional research studies a thing of the past? Maybe not, but a top research buyer for Procter & Gamble Co. says that research will change dramatically in the next few years because of the advancements in social media. According…
Japanese earthquake affirms the power of social media
The massive earthquake in Japan once again shows the power and speed of social media. When people – no matter where they are in the world – need to communicate, they are turning to Facebook, Twitter and other forms of…
Google filters out SEO cheaters
By Will Wellons The Wall Street Journal this week had a story on how Google is revamping the secret formula it uses to rank web pages in order to keep people from cheating. Those dastardly cheaters are companies fighting for…
Be Careful Oversharing on Facebook
By Vanessa Tostes You may want to think twice before posting your next status update on your Facebook page – especially if you are in the market for a new job. More and more companies are using Facebook as background…
PR Job – put a new Sheen on this one
By Cori Pope By now everyone’s heard of the self destructive, downward spiral of beloved Two and a Half Men star and Golden Globe winner, Charlie Sheen. Just in the past month Sheen’s reputation has gone from notorious bad boy…