Social media is the communications tool of the next generation. A CNN article noted Facebook is booting 20,000 underage users per day. The article reports nearly half of all 12-year-olds in the U.S. are using social media websites, even though they don’t meet the age requirements.
Youngsters are flocking to social media and Facebook, in particular. And really, it is kids of all ages. Facebook has more than 500 million users. The flood of child users poses security risks, which is why Facebook is working to give the youngsters the boot until they are of minimum age.
Yet for trend watchers – the kid’s desire to be part of Facebook and other social media continues to highlight the long-term viability of social media.
When the world gives you lemons, you make lemonade. Consider what Aflac is now doing. Last week it fired 
The massive earthquake in Japan once again shows the power and speed of social media. When people – no matter where they are in the world – need to communicate, they are turning to Facebook, Twitter and other forms of social media to reach their loved ones.
The Wall Street Journal this week had a story on how Google is revamping the secret formula it uses to rank web pages in order to keep people from cheating. Those dastardly cheaters are companies fighting for search engine optimization positions. Google’s closely held secret formula has always created the need for SEO, marketing and public relations firms to generate tons of content in hopes of getting pages ranked higher and higher. It’s much more complex than that, but that’s the simple form.