When the world gives you lemons, you make lemonade. Consider what Aflac is now doing. Last week it fired Gilbert Gottfried – the voice of its famous duck – who was ousted for making insensitive remarks on Twitter about the disaster in Japan. Now, Aflac is quickly looking for a new promotional campaign. They are opening up the new voice to a contest. Interested quackers can submit a 30-second audio or video file doing the Aflac squawk at www.quackaflac.com.
This shows two things:
1. Aflac quickly turned a negative into a positive
2. They continue to promote their brand.
Best of all, they got great PR out of it. The note about Aflac appeared in the “Life” column of the USA Today this morning. Now that’s something to quack about.